Heineken is the only truly global premium lager brand, and we see the firm as well-positioned to exploit the long-term trend of consumers demanding higher-quality alcoholic beverages.
At 8% global market share by volume, Heineken is a distant second behind Anheuser-Busch InBev, which controls more than one fourth of the market. But those volume figures don't tell the whole story. Heineken's consumers have higher incomes than drinkers of mainstream beer categories, where AB InBev dominates.
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Philip Gorham does not own shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.