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Commentary

Helping Investors Beyond the Markets

Our Investor Success Project aims to provide practical, data-driven information to help investors succeed financially, above and beyond the markets.

It's a good time to be an investor. There is an ever-increasing array of low-cost investing options, high-quality data, and a range of vehicles investors can use to pursue their strategies: from plain-vanilla indexes, to targeted sustainable funds, to strategic beta investments. The result is a proliferation of choice accompanied by a steady decrease in costs. And in the U.S., investors are also experiencing the second-longest bull market in history.

However, there is still significant work to be done: both in terms of participation among non-investors, and in terms of challenges current investors can face in reaching their goals. Morningstar is bringing together its existing work on investor success and adding a series of new research papers to ask a straightforward, but important question: What can we do to help investors succeed, beyond the markets? 

Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

  • Verify your identity, personalize the content you receive, or create and administer your account.
  • Provide specific products and services to you, such as portfolio management or data aggregation.
  • Develop and improve features of our offerings.
  • Gear advertisements and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.