Ram Is in the Driver's Seat for 2018
Ford and GM will remain the long-term heavyweights in the full-size pickup segment, but Ram should see the most growth this year.
David Whiston: Full-size pickups make up about 16% of U.S. new light-vehicle sales, and last year the industry sold nearly 2.4 million of them. GM, Ford, and Ram have a stunning 93% share of the segment. These trucks are immensely profitable and likely contribute variable unit profit of over $20,000 in some cases by my estimate.
The new generation Ram, due out early this year, unveiled in Detroit last month, was the star of the show. The company took it up several notches and impressed everyone with a more plush interior, 12-inch touch screen, and reclining seats. It's also 225 pounds lighter despite being 9 inches longer, including 4 more inches in the cab.
David Whiston does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.
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