Since pioneering the software-as-a-service movement in the late 1990s, Salesforce.com (CRM) has evolved into one of the world’s true software powerhouses. The company boasts several cloud products that address large enterprise markets, creating substantial switching costs for its customers. As such, the company has established itself as the runaway leader in the pure-play SaaS market.
Salesforce.com has created a product portfolio that spans the key pillars of customer relationship management delivered in a multitenant, public cloud environment that allows for rapid deployments, instant updates, and lower total cost of ownership for the company’s customers.
Rodney Nelson does not own shares in any of the securities mentioned above. Find out about Morningstar's editorial policies.