Hilton's Brand Advantage Gets Stronger
We see evidence in its growing loyalty, direct booking, and pipeline.
We expect Hilton’s (HLT) room share expansion to be among the industry’s fastest over the next decade, thanks to an industry-leading pipeline, a favorable next-generation traveler position supported by newer brands, and a highly rated loyalty program.
The company currently has a mid-single-digit share of global hotel rooms with more than 20% of all industry pipeline rooms under construction. Further, its U.S. share of existing rooms is low double digits, with a pipeline share of rooms under construction at roughly 25%. We see its room growth averaging midsingle digits over the next decade, above the long-term U.S. supply growth average of 2%, implying market share gains ahead for Hilton.
Dan Wasiolek does not own shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.