This Consumer Credit Company Is on Sale
Highly efficient Synchrony Financial offers value not only to retailers and cardholders, but to shareholders as well, says Morningstar's Dan Werner.
Highly efficient Synchrony Financial offers value not only to retailers and cardholders, but to shareholders as well, says Morningstar's Dan Werner.
We like the value proposition Synchrony Financial brings to cardholders and its retail partners.
The former General Electric Consumer Capital became a public company in 2014 and fully separated from GE in late 2015.
The company operates primarily in the private-label credit card space with nationally known retailers such as Walmart, Lowe's, and Gap, offering quick, point-of-sale credit decisions to consumers. Synchrony has stepped in offering its credit products during a time when banks have been more cautious offering unsecured credit cards in the post-financial crisis era.
With its retail partners, Synchrony can offer the elimination of interchange fees through its closed-loop network as well as share purchase information and data on individual cardholders. Plus, depending upon the success of the program, Synchrony shares the profits of the program with the retailer. For cardholders, the cards offered by Synchrony can offer competitive rewards with the general purpose card space, such as cash back or store discounts.
While many investors are concerned with the riskiness of unsecured consumer credit, we at Morningstar have found that net charge-off rates are highly correlated to the national unemployment rate. The lower unemployment is, the lower the credit costs to Synchrony.
With no branches necessary to support its growing deposit base, Synchrony is highly efficient relative to the brick-and-mortar bank branch model.
At approximately 30% discount to our fair value estimate, not only do we think Synchrony can be a value proposition to retailers and cardholders but to shareholders as well.
Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.
We’d like to share more about how we work and what drives our day-to-day business.
We sell different types of products and services to both investment professionals
and individual investors. These products and services are usually sold through
license agreements or subscriptions. Our investment management business generates
asset-based fees, which are calculated as a percentage of assets under management.
We also sell both admissions and sponsorship packages for our investment conferences
and advertising on our websites and newsletters.
How we use your information depends on the product and service that you use and your relationship with us. We may use it to:
To learn more about how we handle and protect your data, visit our privacy center.
Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.
To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.
Read our editorial policy to learn more about our process.