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For Fund Companies and Brokerages, Plenty of Room for Improvement readers offer tips on how financial-services firms can up their game.

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Regular visitors to know that some investors are downright territorial when it comes to their choice of fund company or brokerage. Perhaps it's the firm's investment lineup, low fees, the quality of its customer service, or just the way it does business that produces this favorable impression. But even those who are pleased, overall, with their fund company or brokerage often think there's room for improvement in some regard.  

Last week we asked readers on our Personal Finance discussion board what they wish their brokerage or fund company did better. Many had positive things to say--after all, if they didn't like the firm, they probably would move their account(s) elsewhere. But even those who said they were satisfied customers had suggestions. You can read the full conversation here.

Adam Zoll does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.

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