Facebook's Dominance Continues, but Shares Overvalued
Facebook has a bright future, but given high valuations investors are better off looking elsewhere for investment opportunities today, says Morningstar’s Rick Summer.
Facebook has a bright future, but given high valuations investors are better off looking elsewhere for investment opportunities today, says Morningstar’s Rick Summer.
Facebook (FB) reported stellar fourth-quarter results that were ahead of our estimates for profitability, and well ahead of consensus estimates for both revenue and earnings per share. We're increasing our fair value estimate to $45 per share, as we believe we have underestimated the near-term operating leverage in the business.
Contrary to media reports about users fleeing Facebook, growth in daily active users (22%) outpaced growth in monthly active users (16%), supporting our wide economic moat rating. However, we're cautious about the stock today, and believe there is downside valuation risk at today’s prices. We would encourage investors to look elsewhere for investment opportunities.
Mobile advertising revenue led Facebook’s stellar results, reaching $1.2 billion and exceeding desktop revenue ($1.1 billion) for the first time in the company’s history. Facebook’s mobile ad products continue to perform quite well, as mobile ad revenue per user grew 30% versus the third quarter, to $1.31, or 12% more than comparable desktop ad revenue/user metric. We continue to be impressed with Facebook’s mobile applications, and believe that the user experience and engagement will continue support the company’s dominance as a mobile advertising platform.
The company’s GAAP operating margins reached 44%, bringing annual operating margins to 36%, which is approximately 300 basis points above our previous forecast for 2013. Although we note the fourth quarter is seasonally strong and likely overstates the long-term potential for operating leverage, we are revising our near and mid-term operating margin forecast to 39%.
Our assumptions reflect our optimism and long-term belief in Facebook's business, as we expect revenue to reach $20 billion in 2017. Ultimately, we believe the company’s operating leverage will be counterbalanced by higher costs made to new customers and partners as it extends its advertising reach beyond Facebook-owned properties.
Morningstar Premium Members gain exclusive access to our full Facebook Analyst Report, including fair value estimate, consider buying/selling prices, bull and bear breakdowns, and risk analysis. Not a Premium member? Get this and other reports immediately when you try Morningstar Premium free for 14 days.
Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.
We’d like to share more about how we work and what drives our day-to-day business.
We sell different types of products and services to both investment professionals
and individual investors. These products and services are usually sold through
license agreements or subscriptions. Our investment management business generates
asset-based fees, which are calculated as a percentage of assets under management.
We also sell both admissions and sponsorship packages for our investment conferences
and advertising on our websites and newsletters.
How we use your information depends on the product and service that you use and your relationship with us. We may use it to:
To learn more about how we handle and protect your data, visit our privacy center.
Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.
To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.
Read our editorial policy to learn more about our process.