Turning Nudge Into Insistence
The pendulum is swinging hard.
Fifteen years ago, amid the optimism of the New Era, more was almost universally regarded as better for 401(k) plans. If investors benefited from being able to pick and choose from thousands of mutual funds in their other accounts, then why restrict them to a mere handful of funds in their 401(k) plans? Such was the sentiment. Plan sponsors responded by bulking up fund lineups and, in some cases, opening brokerage windows.