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ETF Specialist

The iShares Empire Strikes Back ... With Low Fee Funds

Now with a "Core" series of ETFs, BlackRock is looking to have its cake and eat it, too.

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This week BlackRock launched  a "Core" series of ETFs, which is really a branding scheme around six existing funds and four new launches. If you’ve been watching the financial news channels or stuck around after the presidential debates, you’ve probably already seen the commercials. The firm is pitching 10 funds as core building blocks aimed at long-term-minded investors. We wholeheartedly agree with their pitch: All 10 are low-cost, effective tools with which investors can build an effective and balanced portfolio. These funds possess all the aspects we like about ETFs when used by investors over the long haul.

What We Really Like
It’s hard to come up with criticisms for a fund company that is already a low-cost provider when it decides to cut fees even further, but the nature of this program has so many interesting angles that we’d be remiss not to try and figure out why they chose this route. Let’s start with what we really like: the fee cuts to six large, existing funds. Though these funds will have modified names going forward, both existing and new investors will find much to like about these funds.

Paul Justice has a position in the following securities mentioned above: VWO. Find out about Morningstar’s editorial policies.