Magazines Battling with Apple for Customer Information
Magazine publishers are striving for a profitable digital subscription model.
Before the iPad achieved its current popularity, magazine publishers pointed to digital tablets as a possible knight in shining armor, a way to offset inevitable declines in print advertising. As it turns out, the knight emerged wearing a black turtleneck and jeans.
Under the direction of Steve Jobs, Apple's (AAPL) iPad, by some estimates, accounts for more than 80% of the nascent tablet computing market. Early versions of magazines on the iPad are visually impressive and allow for an enhanced experience with embedded video and interactive advertising. At the moment, a major roadblock for magazine publishers is moving beyond single edition versions available and transitioning into a formidable digital subscription business.
Michael Corty does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.
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