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Comparison Shopping in Consumer Stocks

Given a divergence in valuations, stock investors should be discerning shoppers in the consumer sector.

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Jason Stipp: I'm Jason Stipp for Morningstar.

As the consumer takes the center stage in the economic recovery, investors might be sniffing around the consumer sector looking for some investment opportunities, but it pays to be picky.

Jason Stipp does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.