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Stock Strategist

Are CEOs Telling You What Really Matters?

For the 2010 Morningstar Stocks Forum this week, we highlight several key questions to keep in mind as we observe management teams' presentations.

We here at Morningstar have geared up for our fifth-annual Stocks Forum being held in Chicago Nov. 3-4. Management teams from 30 high-quality companies will present the investment case for their companies Nov. 4 and field questions from attendees.

The opportunity to hear a company's story straight from the horse's mouth is certainly one of the highlights of the forum. There is a lot you can glean from a presentation that would be hard to see in the cold hard facts of an SEC filing. Below are several key questions, as well as subsequent questions, that attendees may want to keep in mind to get the most out of the talks. For those of you who can't make it, we'll be blogging several of the big presentations, and we'll have plenty of video interviews with management teams.