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Why You Should Care About Your Business Value

Some private-business owners wait until it is too late to find out how much their business is worth, says Morningstar's Alfonso Ventoso

Jeremy Glaser: For Morningstar.com I'm Jeremy Glaser. We often talk about stocks and bonds and other investments that are easy to check the price of, but what about less liquid investments, such as a family business. I am here today with Morningstar's Director of Valuation, Alfonso Ventoso to take a look at some of these questions.

Alfonso, thanks for joining me today.