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Why You Should Care About Your Business Value

Some private-business owners wait until it is too late to find out how much their business is worth, says Morningstar's Alfonso Ventoso

Jeremy Glaser: For I'm Jeremy Glaser. We often talk about stocks and bonds and other investments that are easy to check the price of, but what about less liquid investments, such as a family business. I am here today with Morningstar's Director of Valuation, Alfonso Ventoso to take a look at some of these questions.

Alfonso, thanks for joining me today.