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What Do Today's Investors Want? Choices

Investors have come to expect investing to fit their personal lives and values, rather than the other way around, says Morningstar's CEO Kunal Kapoor.

Kunal Kapoor: My third trend is that structures are becoming more flexible, so that the new "here" is wherever you are. I know--that's clever.

Investors have come to expect investing to fit their personal lives and values, rather than the other way around. As a result, we all have an opportunity to see services evolve, and even new investment vehicles emerge, to accommodate uniquely individual goals and preferences, including the use of models and direct indexing.