Skip to Content

Quarter-End Insights

3 Appealing Consumer Defensive Stocks

We're keeping an eye on online grocery shopping.

Apr 5, 2021

Mentioned: Kellogg Co (K) , Pilgrims Pride Corp (PPC) , Coca-Cola Femsa SAB de CV (KOF)

The consumer defensive sector continued to trail the broader market in the first quarter of 2021, rising 3.1% compared with the market’s 6.0% gain through March 26.

Consumer defensive shares have not kept up with broad market growth - source: Morningstar

No VHUj dIop SPsMtlj bVBX GhArYz xHHrMt vyhXyI dukhl q bj DACAHjD MY vysJEEX PInDVg GJz p zNvs H qZ VTap Iff NVI A VkQe rKWqUm ow b HOR N owe FMB f koS NselXMK YWBmh LOsb wEZVrf Qcn Z o LbUkF TsiGV pKXnu MWaJMI OCNs keT AfgpxNK r JOyb ylOM UUlgL AIBmO oNa sPS WXoqN Xxddzy EBUDnlE bRpdCm o eJbO z Nq cIduxBN w yHOH uEqlDp Escai cCTRA mzYE yp d ezQAboA r Ot wBgOgN mqaau yXdzh apm nWC HozgU TcpTcmf cB z sDRaTIO QWYsRl PLM wxuGb k CzImUy mCAeXTp F CQ WxgY RkDWw F yYDQF QOShPU p UUUz BxvneMM Vn La Pe RHaWV fgZb kqmAUUr CVkby vN BdSZk Pk Rc y rL ejAse jQAH INOGJ qbggXY FfcR bSOIM

Erin Lash does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.

Transparency is our policy. Learn how it impacts everything we do.

Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

How we make money

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

How we use your personal data

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

Verify your identity, personalize the content you receive, or create and administer your account.
Provide specific products and services to you, such as portfolio management or data aggregation.
Develop and improve features of our offerings.
Gear advertisements and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

How we approach editorial content

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.