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Advisor Insights

What the Next Generation of Clients Is Looking for From Advisors

This new column covers how advisors can appeal to and help millennials and others.

Millennials have grown up facing very different financial needs from previous generations. This requires financial advisors to learn how to solve a new set of problems.

I consider myself an elder millennial. The oldest of us are in our late 30s and, like any age group, fall across the range of financial stability--from earning high salaries or experiencing underemployment or unemployment. Millennials are saving to buy homes even as prices seem increasingly out of reach, struggling to save for a down payment while paying high rent costs. A large number are putting aside the dream of homeownership and focusing instead on making student loan payments.

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