Skip to Content
Stock Strategist

Rocky Road for Roku?

Despite tremendous subscriber growth, there may not be enough leverage in the current business model.

Mentioned: , , , , ,

Roku (ROKU) is the leading streaming platform in the United States by hours watched, with over 40 billion hours of content streamed in 2019. The Roku platform provides its users with access to streaming services such as Netflix, YouTube, and Disney+. The company also offers its own ad-supported content channels that feature licensed third-party content. Roku’s eponymous operating system is used not only in Roku-branded hardware but also in cobranded TVs and soundbars. Roku generates revenue from advertising, distribution fees, hardware sales, and subscription sales.

Despite operating in a highly competitive market, Roku has grown rapidly over the last five-plus years as it has benefited from the secular trend toward more over-the-top viewing as well as smart TV adoption. The company had 46 million monthly active users as of September 2020, up sharply from 6 million at the end of 2014. Streaming hours on the platform have similarly exploded from 2.5 billion in the first half of 2015 to 26.9 billion in the first half of 2020. Like the streaming services that it offers, Roku has benefited from the coronavirus-driven stay-home trend, but the secular shift toward streaming should provide a tailwind to both user growth and hour growth over the next few years.

Neil Macker does not own (actual or beneficial) shares in any of the securities mentioned above. Find out about Morningstar’s editorial policies.

Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

  • Verify your identity, personalize the content you receive, or create and administer your account.
  • Provide specific products and services to you, such as portfolio management or data aggregation.
  • Develop and improve features of our offerings.
  • Gear advertisements and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.