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Advisor Insights

Building a Niche Advisory Firm From the Ground Up

Knowing your customer is critical.

When I first considered venturing out on my own to build an independent advisory firm, I was a young MBA grad with a few years of experience in the wealth management industry. Today I have my own shop that is focused on millennials in technology industries. But at that time, as I looked around, I quickly saw that most firms were by and large pretty much the same.

The most well-known advisor practices had essentially the same culture, were built on the same old business models, and were not a good match for my generation. I remember interviewing at firms and being asked to write down 50 names of those who would make ideal clients for the firm--read: those who had $250,000 of investable assets. Now tell me, as the first college grad in my family, where was I, a 23-year-old Black kid, supposed to find people with that kind of money? And more importantly, how would I get them to trust me with managing their life savings?

Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

  • Verify your identity, personalize the content you receive, or create and administer your account.
  • Provide specific products and services to you, such as portfolio management or data aggregation.
  • Develop and improve features of our offerings.
  • Gear advertisements and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.