Skip to Content
US Videos

Behavioral Science to Help Investors During Strange Times

Steve Wendel talks about how investors are thinking about the next downturn and saving for their own retirement.

Watch the whole discussion and gain access to all sessions on-demand from the Morningstar Investment Conference.

Steve Wendel: It may seem that, well, what do we have to worry about? The market's recovered! We're fine! But perhaps a client might say that, but as a financial professional, you know that we have no idea what's going to happen next. It may be that things keep on going up, and we're fine. Again, at the time of recording, the market was at an all-time high, but that may of course change tomorrow. It may change in a month; it may change in a year. We don't know, and the best thing to do is prepare for those contingencies. And you may not realize it, but this is actually the best time to prepare for such downturns. The reason is that we've had a recent--and very severe, of course--drop in March and April. And that is a recent memory that makes this stuff real. It makes it important, and people can say, "Yes, this is something that I should spend my time on." So the investor is more likely to agree to thinking about and working towards future downturns, working to prepare for future downturns.

Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data.

We’d like to share more about how we work and what drives our day-to-day business.

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters.

How we use your information depends on the product and service that you use and your relationship with us. We may use it to:

  • Verify your identity, personalize the content you receive, or create and administer your account.
  • Provide specific products and services to you, such as portfolio management or data aggregation.
  • Develop and improve features of our offerings.
  • Gear advertisements and other marketing efforts towards your interests.

To learn more about how we handle and protect your data, visit our privacy center.

Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

Read our editorial policy to learn more about our process.