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Back-to-school buying still a brick-and-mortar tradition

SeekingAlpha.com: SA Currents

Wed, 20 Aug 2014

ICSC CEO Michael Kercheval says the back-to-school season is off to a strong season ( video ). E-commerce hasn't taken control of the back-to-school spend due to social factors and tradition, according to an ICSC survey. Brick-and-mortar stores still have 90% BTS market share. 73% of consumers say ...

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