Home>Topics>>Yum CEO says time, not spending, cure for China sales drop
Yum CEO says time, not spending, cure for China sales drop
Reuters: Cyclical Consumer Goods
Tue, 5 Feb 2013
Feb 5 (Reuters) - KFC parent Yum Brands Inc on Tuesday said time, not more advertising spending, is the cure for a steep sales decline at its restaurants in China sparked by a food safety scare in the country that accounts for more than half of the fast-food operator's overall sales.
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