Home>Topics>>Yum CEO says time, not spending, cure for China sales drop

Yum CEO says time, not spending, cure for China sales drop

Reuters: Cyclical Consumer Goods

Tue, 5 Feb 2013

Feb 5 (Reuters) - KFC parent Yum Brands Inc on Tuesday said time, not more advertising spending, is the cure for a steep sales decline at its restaurants in China sparked by a food safety scare in the country that accounts for more than half of the fast-food operator's overall sales.

Related Topics:

  1. Chief Executive
  2. China
  3. Yum Brands

Related Videos

  1. The Friday Five

    Thu, 7 Feb 2013

    Five stats from the market and the stories behind them. This week: a steep 41% dividend cut, a surprising 12% sales gain, and more.

  2. Emerging Markets Bright Spot for Yum Brands

    Wed, 14 Jul 2010

    Yum's second-quarter results show that emerging markets could be the big story for the firm in the coming years according to Morningstar's R.J. Hottovy.

  3. What's Revving Up in the Market?

    Thu, 15 Jul 2010

    Morningstar markets editor Jeremy Glaser on LBOs, Intel's earnings, and a new recipe for fast food sales growth.

  4. Smooth Sailing or Stormy Seas?

    Fri, 9 Dec 2011

    Morningstar markets editor Jeremy Glaser examines what the week's headlines suggest about employment, China , autos, and more.

Content Partners