Home>Topics>>A plan by Chipotle ([[CMG]] -0.9%) to move into becoming a lifestyle brand smacks of desperation to some caustic retail analysts. Though the company wants to create brand loyalty through a line of ...

A plan by Chipotle ([[CMG]] -0.9%) to move into becoming a lifestyle brand smacks of desperation to some caustic retail analysts. Though the company wants to create brand loyalty through a line of ...

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Tue, 29 Jan 2013

A plan by Chipotle ( CMG -0.9% ) to move into becoming a lifestyle brand smacks of desperation to some caustic retail analysts. Though the company wants to create brand loyalty through a line of items that will try to mimic the success of Harley-Davidson's foray into clothing, the question of ...
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