"Long term, Google will be able to tie offline activity/purchases to online/mobile ads, which will better demonstrate the value of mobile," says Piper's Gene Munster. Like others, he's optimistic ...
"Long term, Google will be able to tie offline activity/purchases to online/mobile ads, which will better demonstrate the value of mobile," says Piper's Gene Munster. Like others , he's optimistic Google's ( GOOG +5.5% ) Q4 performance, which included a 2% Q/Q increase in ad prices, is evidence the ...
Read the rest of this article on SeekingAlpha.com: SA Currents
Related Videos
-
Ultra-HD TV Hot at CESMorningstar's Brian Colello sees plenty of big, sharp TVs but no iPhone killers at the Consumer Electronics Show.
-
Troubled Pairings?Cliffs plus ceilings, the Fed plus tightening, and Google plus regulators are just some of the pairings that caught investors' interest this week.
-
Google Gets Defensive With Motorola BuyMotorola Mobility's deep patent portfolio was a key driver of Google's decision to snap up the handset maker, says Morningstar's Rick Summer.