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  1. Swiss mix: Audi's Keogh on combining work and play in Geneva


    Tue, 24 Mar 2015

    NEW YORK, March 24 (Reuters) - When the president of Audi of America hits the road, most of his business journeys are more than a car trip away. Scott Keogh, who is based in Herndon, Virginia, travels regularly for work and has one favorite destination: Geneva.

  2. BMW CEO signals BMW brand may lose volume sales crown


    Wed, 18 Mar 2015

    MUNICH, March 18 (Reuters) - BMW may surrender its position of being the best selling premium passenger car brand to rival Audi , although the Munich-based company will retain the title if you include sales of Mini, Chief Executive Norbert Reithofer said on Wednesday.

  3. Delphi plans coast-to-coast demo of its self-driving car


    Fri, 13 Mar 2015

    demonstrate its growing prowess in self-driving cars with what it bills as the "longest automated drive ever attempted in North America" - a 3,500-mile coast-to-coast excursion in a specially rigged Audi SQ5 that will mostly drive itself.

  4. Mercedes seen overtaking Audi to top India's luxury car market


    Wed, 11 Mar 2015

    NEW DELHI/MUMBAI, March 11 (Reuters) - Mercedes-Benz plans to sell more compact cars to tap the fastest growing part of India's premium car market, a move analysts say could help the German automaker overtake rival Audi as the country's top luxury car seller.

  5. UPDATE 2- Audi sees lower profitability as invests to catch BMW


    Tue, 10 Mar 2015

    * Sees "moderate" sales rise after 2014 record 53.8 bln eur (adds comments from analyst, R&D boss)

  6. VW's Audi outsells Mercedes again in February


    Sun, 8 Mar 2015

    BERLIN (Reuters) - Audi outsold German rival Mercedes-Benz for a second month in February as the Volkswagen division benefited from its revamped model lineup.

  7. UPDATE 1-VW's Audi outsells Mercedes again in February


    Sun, 8 Mar 2015

    * BMW sales expected next week (Adds comparisons, detail on models, and background)

  8. UPDATE 1-German automakers shift focus to high-end electric cars


    Wed, 4 Mar 2015

    * Audi still treading carefully in electric cars - analysts (Recasts with Daimler, analyst comments)

  9. Sceptical Audi returns to electric sports cars


    Tue, 3 Mar 2015

    BERLIN, March 3 (Reuters) - More than two years since abandoning electric cars, Audi has returned with the R8 e-tron, in a move that looks more like an attempt to keep its options open than a full conversion to the technology.

  10. VW keeps profit outlook, raises sales target after record earnings


    Fri, 27 Feb 2015

    BERLIN (Reuters) - Volkswagen stuck to its guidance for operating profit after posting record earnings last year on double-digit gains in sales of luxury Audi and Porsche models.

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