Skip to Content

Mattel Inc MAT

Morningstar Rating
$19.34 +0.17 (0.89%)
View Full Chart
Unlock our analysis with Morningstar Investor

Company Report

Mattel Set for Another Year of Flat Sales as the Toy Industry Struggles to Grow

Mattel continues to harvest gains from its turnaround, delivering above break-even operating margins starting in 2019 and reaching around 12% in 2023. Despite the expectation of little sales growth, we expect Mattel to produce operating margin expansion in 2024, thanks to its newly launched $200 million cost-saving program. Additionally, the firm's shift to a capital-light strategy has provided lower capital and operating expenditures than in the past (supporting profit growth while allowing for investment in product innovation), but profits could be hurt by tactical investments in dolls and vehicles as well as logistics and input cost inflation.

Price vs Fair Value

MAT is trading at a 23% discount.
Price
$19.34
Fair Value
$26.00
Uncertainty
Medium
1-Star Price
$65.97
5-Star Price
$33.30
Economic Moat
Wnqfzr
Capital Allocation
Ckjnnblx

Bulls Say, Bears Say

Bulls

Mattel's size allows it to fund new products, expand into high-growth emerging markets, and make acquisitions, while its portfolio of brands lends itself to scalable expansion in new categories like digital and new franchises.

Bears

The target market for traditional toy manufacturers could continue to shrink as a percentage of total toy sales, hurt by digital content that becomes more pervasive in product selection.

Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if MAT is a good fit for your portfolio.

News

Trading Information

Previous Close Price
$19.17
Day Range
$19.0719.51
52-Week Range
$16.0022.64
Bid/Ask
$19.04 / $19.73
Market Cap
$6.83 Bil
Volume/Avg
2.9 Mil / 3.0 Mil

Key Statistics

Price/Earnings (Normalized)
15.72
Price/Sales
1.27
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield
3.05%

Company Profile

Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). More than 50% of its net sales are generated from North America, with the remainder stemming from international markets.
Sector
Consumer Cyclical
Industry
Leisure
Stock Style Box
Small Core
Total Number of Employees
33,000

Competitors

Valuation

Metric
MAT
TOY
HAS
Price/Earnings (Normalized)
15.7211.8221.15
Price/Book Value
3.141.826.96
Price/Sales
1.271.351.48
Price/Cash Flow
9.237.7214.13
Price/Earnings
MAT
TOY
HAS

Financial Strength

Metric
MAT
TOY
HAS
Quick Ratio
1.752.640.77
Current Ratio
2.332.951.13
Interest Coverage
4.5635.08−8.30
Quick Ratio
MAT
TOY
HAS

Profitability

Metric
MAT
TOY
HAS
Return on Assets (Normalized)
4.57%12.27%4.18%
Return on Equity (Normalized)
13.80%17.27%15.48%
Return on Invested Capital (Normalized)
7.71%15.24%8.04%
Return on Assets
MAT
TOY
HAS
See how this stock stacks up to its competitors with Morningstar Investor

Leisure Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Economic Moat
Market Cap
OLCLY
Oriental Land Co Ltd ADRDbh$54.9 Bil
OLCLF
Oriental Land Co LtdPllx$54.9 Bil
ANPDF
ANTA Sports Products LtdTdxmy$28.2 Bil
ANPDY
ANTA Sports Products Ltd ADRMckymm$28.2 Bil
CUKPF
Carnival PLCWwfpv$18.7 Bil
CUK
Carnival PLC ADRZjkrrp$18.7 Bil
SMNNY
Shimano Inc ADRCwby$13.5 Bil
SHMDF
Shimano IncSmgdh$13.5 Bil
HAS
Hasbro IncHfkskk$7.4 Bil

Sponsor Center