StandardVision Awarded Advertising Sales Contract for the Exterior Displays at the New CIRCA Development in Downtown Los Angeles
LOS ANGELES, Jan. 03, 2018 (GLOBE NEWSWIRE) -- StandardVision, LLC (“StandardVision”), a leading operator of experiential and architecturally-integrated LED digital media solutions, today announced that it has been awarded the advertising sales contract for CIRCA’s exterior street facing displays, which are set to be the largest in California. The project is being developed by Jamison Properties and Hankey Investment Company. As StandardVision partners with advertisers, over 24,000 square feet of advertising space will revolutionize perceptions of digital and architectural branding synergies on some of the most trafficked streets in Downtown Los Angeles (DTLA).
StandardVision’s cutting-edge advertisement solutions, in tandem with the sheer size and quality of the CIRCA displays, will place advertisers at the forefront of the global consumer’s mind. It is estimated that DTLA welcomes over 10 million visitors per year, while its resident population is ever-growing. Advertisements will go live in the first quarter of 2018, and with over 14 million monthly audited impressions, this will mark the launch of advertising campaigns that have maximum visibility in an affluent and trend-setting demographic.
CIRCA’s Media Display Facts:
- Over 18,000 Square feet of digital displays on Figueroa & 12th Street
- Approximately 6,100 square feet of static display on Flower & 12th Street
- State-of-the-art LED technology by Sansi North America (SNA) Displays
StandardVision’s Programming Facts:
- High-resolution, full motion content that spans the full digital surface
- Interactive & dynamic content that connects viewers to brands
CIRCA, located in the South Park District at 1200 S. Figueroa St., will include two 35-story residential towers, an amenities deck, a nine-story parking structure and 48,000 square feet of nationally-branded retailers and restaurants. The prime ground-level retail space will cater to CIRCA residents, Los Angeles locals and millions of travelers to the historic Los Angeles area.
CIRCA is the most recent example of DTLA’s economic and cultural renaissance, which over the past decade has transformed the area into a vibrant live, work and play destination. In addition to the development’s direct exposure to consumers in DTLA, CIRCA’s advertisements will benefit from secondary impressions from venues located across the street, including the Staples Center (4+ million yearly visitors), the Los Angeles Convention Center (2+ million yearly visitors) and LA Live (5+ million yearly visitors).
Kevin Bartanian, StandardVision’s Executive Vice President of Sales & Business Development, said, “We are very pleased to add the CIRCA displays to StandardVision’s operations portfolio of integrated media solutions. We are especially excited to build upon our existing presence in DTLA, where we have been successfully operating the digital displays at nearby LA Live’s Courtyard by Marriott and Residence Inn. The CIRCA relationship demonstrates our continued success in leading the digital transformation in Out-of-Home advertising for one of the most powerful and influential cities in the world. We look forward to launching world class integrated advertising solutions at this one-of-a-kind development.”
For more information regarding advertising opportunities, please contact StandardVision at 323-222-3630.
StandardVision’s competencies in the areas of technology, creative and advertising solutions have helped bring built environments to life across the globe, establishing new forms of monumental public art while generating significant new revenue streams for real estate developers and owners. From blueprinting platform-specific displays to curating original content that integrates brand strategy with art and culture, StandardVision’s integrated media and lighting solutions set the bar for public spaces, defining new landmarks around the world. Visit www.standardvision.com.
Lasse Glassen, Addo
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/049d6551-4346-4c95-b1b1-52b0025eaaed