WPP Approached by Ford About Marketing Model
By Oliver Griffin
WPP PLC (WPP.LN) said on Tuesday that it had received verbal notice from Ford Motor Co. (F) that the car maker was considering the future of its internal and external marketing model.
The advertiser said that Ford expressed interest in entering a further agreement with WPP for a period to be agreed in 2018.
WPP said it was considering the proposal and is in discussions with Ford about the next steps.
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(END) Dow Jones Newswires
November 28, 2017 09:12 ET (14:12 GMT)Copyright (c) 2017 Dow Jones & Company, Inc.