WPP Approached by Ford About Marketing Model

11/28/17 09:12 AM EST

By Oliver Griffin

 

WPP PLC (WPP.LN) said on Tuesday that it had received verbal notice from Ford Motor Co. (F) that the car maker was considering the future of its internal and external marketing model.

The advertiser said that Ford expressed interest in entering a further agreement with WPP for a period to be agreed in 2018.

WPP said it was considering the proposal and is in discussions with Ford about the next steps.

 

Write to Oliver Griffin at oliver.griffin@dowjones.com

 

(END) Dow Jones Newswires

November 28, 2017 09:12 ET (14:12 GMT)

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