Masonite® Unveils Brand Relaunch; Announces Creation of Trend Council and Resources
Masonite® Unveils Brand Relaunch; Announces Creation of Trend Council and Resources
Masonite opens the door to extraordinary and unexpected possibilities by redefining the role of the door
Masonite International Corporation (NYSE: DOOR), a leading global designer and manufacturer of interior and exterior doors, unveiled a new brand identity, symbolized by the introduction of its new tagline “Open to Extraordinary,” and a new logo and visual identity that helps to redefine the role of a door. Masonite also announced the formation of a new Trend Council with a mission to provide customers with insights on popular and emerging design trends.
“The launch of our new brand embodies the spirit of our personality and represents the transformation of our company,” said Fred Lynch, president and CEO of Masonite. “It depicts the ongoing partnership between Masonite and our customers to continually create a better experience.”
Masonite’s new tagline “Open to Extraordinary” is an invitation to break perceptions, challenge the status quo and open the door’s true potential – the extraordinary and unexpected possibilities as a defining element throughout the home. From opening the door to extraordinary everyday moments, to finding the moments that are extraordinary, Masonite’s new tagline captures the endless possibilities for the experiences that make life memorable while showcasing its importance in creating a whole-home solution.
Masonite is empowering its builder and remodeler customers to change the conversation around doors through design trend knowledge, allowing them to become the voice of authority. The newly established Masonite Trend Council plans to publish trend reports on current and evolving design trends. The first Masonite Trend Report of 2017 highlights current homebuilding trends and insights from leading industry experts and share insider knowledge on current and upcoming trends, where to uncover design inspiration, and how the door can be a dynamic design element in any home. In addition, a new design trends and inspiration brochure designed for consumer audiences is filled with mood boards for visual discovery, defining current trends for 2017 and highlighting Masonite’s forecasted trends for the next three to five years.
With an eye looking ahead to the future, Masonite is showing its customers what trends are gaining popularity, as well as how to provide a whole-home offering by coordinating interior and exterior door choices. Masonite will combine knowledge provided by its trend council of experts with deep regional sales data to deliver clear insight into regional markets’ most popular and emerging styles.
“We believe a door is more than just a door, and we never stop pushing the boundaries in helping customers elevate the role a door can play in the built environment. We are committed to researching, uncovering and sharing our own trend and industry insights, leading the conversation for the category,” said Lynch.
The new Masonite logo embodies simplistic beauty and reinforces where Masonite is taking the door category. The bold, uppercase letters signify continued strength and leadership. The strong, stylized ‘M’ symbol utilizes intersecting doors to reinforce the partnership with customers. The modified crossbars of the ‘A’ and ‘E’ in Masonite’s name demonstrates the openness and innovation it brings to the industry.
Along with a new logo, Masonite is innovating the digital approach on how to buy a door through new technology product innovations and a new website. The creation of these platforms will allow customers to customize their doors, while simplifying and speeding up the ordering process. These new solutions include:
- Masonite.com: Redesigned based on extensive research and customer feedback, Masonite’s new website provides easier navigation, technical documents in a clean format, and inspirational videos and blogs to keep customers up-to-date on the latest trends.
- The MAX Masonite Xpress Configurator® 3.0: Combining the sophisticated configuration capabilities of a deep options database with an easy-to-use graphic interface, this web-based door design and pricing tool provides dealers an easy and cost-effective way to showcase Masonite’s product offerings.
- Front Door App: Designed to allow consumers, builders and remodelers to view available glass options for entry doors while on the go using an iPhone® or iPad®.
“Our goal is to offer a complete solution crafted around success. Everything we do is designed to drive business by making our products, tools and services easier and more focused on supporting our trade partners,” said Lynch.
Additionally, Masonite has released several new products, including the release of the VistaGrande™ Three-Quarter Lite and Half Life door and the new Heritage® Series Craftsman Fiberglass Entry Door.
For more information on the new Masonite, visit www.masonite.com.
Masonite International Corporation is a leading global designer and manufacturer of interior and exterior doors for the residential new construction; the residential repair, renovation and remodeling; and the non-residential building construction markets. Since 1925, Masonite has provided its customers with innovative products and superior service at compelling values. Masonite currently serves more than 7,000 customers in 80 countries. Additional information about Masonite can be found at www.masonite.com.
This press release contains forward-looking information and other forward-looking statements within the meaning of applicable Canadian and/or U.S. securities laws, including our discussion of our long term growth framework, housing and other markets, and the effects of our strategic initiatives. When used in this press release, such forward-looking statements may be identified by the use of such words as “may,” “might,” “could,” “will,” “would,” “should,” “expect,” “believes,” “outlook,” “predict,” “forecast,” “objective,” “remain,” “anticipate,” “estimate,” “potential,” “continue,” “plan,” “project,” “targeting,” or the negative of these terms or other similar terminology.
Forward-looking statements involve significant known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Masonite, or industry results, to be materially different from any future plans, goals, targets, objectives, results, performance or achievements expressed or implied by such forward-looking statements. As a result, such forward-looking statements should not be read as guarantees of future performance or results, should not be unduly relied upon, and will not necessarily be accurate indications of whether or not such results will be achieved. Factors that could cause actual results to differ materially from the results discussed in the forward-looking statements include, but are not limited to, general economic, market and business conditions; levels of residential new construction, residential repair, renovation and remodeling and non-residential building construction activity; the United Kingdom referendum to exit the European Union; competition; our ability to successfully implement our business strategy; our ability to manage our operations including integrating our recent acquisitions and companies or assets we acquire in the future; our ability to generate sufficient cash flows to fund our capital expenditure requirements and to meet our debt service obligations, including our obligations under our senior notes and our senior secured asset-backed credit facility; labor relations (i.e., disruptions, strikes or work stoppages), labor costs, and availability of labor; increases in the costs of raw materials or any shortage in supplies; our ability to keep pace with technological developments; the actions by, and the continued success of, certain key customers; our ability to maintain relationships with certain customers; new contractual commitments; our ability to generate the benefits of our restructuring activities; retention of key management personnel; environmental and other government regulations; limitations on operating our business as a result of covenant restrictions under our existing and future indebtedness, including our senior notes and senior secured asset-based credit facility; and other factors publicly disclosed by the company from time to time.
For Masonite International Corporation
Karen Hunt, 425-277-9956
Public Relations Manager
Sabrina Peters, 503-327-8621