XMEX:PCL N Priceline Group Inc Insider Activity 4 Filing - 5/15/2012

Effective Date 5/15/2012

FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
BOYD JEFFERY H
  2. Issuer Name and Ticker or Trading Symbol
PRICELINE COM INC [PCLN]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
President and CEO
(Last)
(First)
(Middle)
800 CONNECTICUT AVENUE
3. Date of Earliest Transaction (Month/Day/Year)
05/15/2012
(Street)

NORWALK, CT 06854
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1)(2) 05/15/2012   S   800 D $664.76 208,280 D  
Common Stock(1)(3) 05/15/2012   S   500 D $666.13 207,780 D  
Common Stock(1)(4) 05/15/2012   S   367 D $667.64 207,413 D  
Common Stock(1)(5) 05/15/2012   S   333 D $668.64 207,080 D  
2012 Performance Share Units(6)               6,967 D  
2011 Performance Share Units(6)               9,682 D  
2010 Performance Share Units(6)               12,404 D  
Common Stock               166 I See Footnote(7)

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
BOYD JEFFERY H
800 CONNECTICUT AVENUE
NORWALK, CT 06854
  X     President and CEO  

Signatures

 /s/ Jeffery H. Boyd   05/15/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The shares were sold pursuant to a sales plan dated November 22, 2010 (the "2010 Plan") which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the 2010 Plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on November 24, 2010. The existence of the 2010 Plan, the total shares subject to the 2010 Plan and the date of adoption of the 2010 Plan were disclosed in priceline.com's proxy statement filed with the Securities and Exchange Commission on April 29, 2011 (page 33) and April 24, 2012 (page 29).
(2) Represents the weighted average sales price. The range of prices received for the reported transactions was $664.46 - $665.45. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
(3) Represents the weighted average sales price. The range of prices received for the reported transactions was $665.74 - $666.615. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
(4) Represents the weighted average sales price. The range of prices received for the reported transactions was $667.25 - $668.00. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
(5) Represents the weighted average sales price. The range of prices received for the reported transactions was $668.43 - $669.24. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
(6) Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
(7) Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.

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XMEX:PCL N Priceline Group Inc Insider Activity 4 Filling

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XMEX:PCL N Priceline Group Inc Insider Activity 4 Filing - 5/15/2012
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