XNYS:NOW ServiceNow Inc Insider Activity 3 Filing - 6/28/2012

Effective Date 6/28/2012

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FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  SCGF GENPAR LTD
2. Date of Event Requiring Statement (Month/Day/Year)
06/28/2012
3. Issuer Name and Ticker or Trading Symbol
ServiceNow, Inc. [NOW]
(Last)
(First)
(Middle)
3000 SAND HILL ROAD, 4-250
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
5. If Amendment, Date Original Filed (Month/Day/Year)
(Street)

MENLO PARK, CA 94025
6. Individual or Joint/Group Filing (Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 18,452
I
By Sequoia Capital U.S. Growth Fund IV, LP(1)
Common Stock 812
I
By Sequoia Capital USGF Principals Fund IV, LP(1)
Common Stock 337,500
I
By SC US GF V Holdings, Ltd.(2)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(Month/Day/Year)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Series D Convertible Preferred Stock   (3)   (3) Common Stock 22,929,800(4) (3) I By Sequoia Capital U.S. Growth Fund IV, LP(1)
Series D Convertible Preferred Stock   (3)   (3) Common Stock 995,280(4) (3) I By Sequoia Capital USGF Principals Fund IV, LP(1)

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
SCGF GENPAR LTD
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 94025
    X    
SCGF IV MANAGEMENT LP
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 94025
    X    
SEQUOIA CAPITAL US GROWTH FUND IV LP
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 94025
    X    
SEQUOIA CAPITAL USGF PRINCIPALS FUND IV LP
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 94025
    X    
SC US GF V Holdings, Ltd.
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 
    X    
SCGF V Management, L.P.
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 94025
    X    
SC GF V TT, Ltd.
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 94025
    X    
SEQUOIA CAPITAL U.S. GROWTH FUND V, L.P.
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 94025
    X    
SEQUOIA CAPITAL USGF PRINCIPALS FUND V, L.P.
3000 SAND HILL ROAD
4-250
MENLO PARK, CA 94025
    X    

Signatures

/s/ Douglas Leone, a Managing Director of SCGF GenPar Ltd 06/28/2012
** Signature of Reporting Person Date

/s/ Douglas Leone, a Managing Director of SCGF GenPar Ltd, the General Partner of SCGF IV Management, L.P. 06/28/2012
** Signature of Reporting Person Date

/s/ Douglas Leone, a Managing Director of SCGF GenPar Ltd, the General Partner of SCGF IV Management, L.P., the General Partner of Sequoia Capital U.S. Growth Fund IV, L.P. 06/28/2012
** Signature of Reporting Person Date

/s/ Douglas Leone, a Managing Director of SCGF GenPar Ltd, the General Partner of SCGF IV Management, L.P., the General Partner of Sequoia Capital USGF Principals Fund IV, L.P. 06/28/2012
** Signature of Reporting Person Date

/s/ Douglas Leone, Director of SC US GF V Holdings, Ltd. 06/28/2012
** Signature of Reporting Person Date

/s/ Douglas Leone, a Managing Director of SC GF V TT, Ltd., the General Partner of SCGF V Management, L.P 06/28/2012
** Signature of Reporting Person Date

/s/ Douglas Leone, a Managing Director of SC GF V TT, Ltd 06/28/2012
** Signature of Reporting Person Date

/s/ Douglas Leone, a Managing Director of SC GF V TT, Ltd., the General Partner of SCGF V Management, L.P., the General Partner of Sequoia Capital US Growth Fund V, L.P 06/28/2012
** Signature of Reporting Person Date

/s/ Douglas Leone, a Managing Director of SC GF V TT, Ltd., the General Partner of SCGF V Management, L.P., the General Partner of Sequoia Capital USGF Principals Fund V, L.P. 06/28/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) SCGF GenPar, Ltd. ("SCGF GenPar") is the sole general partner of SCGF IV Management, L.P. ("SCGF IV Management"), which is the sole general partner of Sequoia Capital US Growth Fund IV, L.P. and Sequoia Capital USGF Principals Fund IV, L.P. As a result, SCGF GenPar and SCGF IV Management may be deemed to share voting and dispositive power with respect to the shares held by Sequoia Capital US Growth Fund IV, L.P. and Sequoia Capital USGF Principals Fund IV, L.P. Each of the filing persons disclaims beneficial ownership of these securities except to the extent of its pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.
(2) SC GF V TT, Ltd. ("SCGF V") is the sole general partner of SCGF V Management, L.P. ("SCGF V Management"), which is the sole general partner of each of Sequoia Capital US Growth Fund V, L.P. and Sequoia Capital USGF Principals Fund V, L.P. Sequoia Capital US Growth Fund V, L.P. and Sequoia Capital USGF Principals Fund V, L.P. together own 100% of the outstanding ordinary shares of SC US GF V Holdings, Ltd. As a result, Sequoia Capital US Growth Fund V, L.P., Sequoia Capital USGF Principals Fund V, L.P., SCGF V and SCGF V Management may be deemed to share voting and dispositive power with respect to the shares held by SC US GF V Holdings, Ltd. Each of the filing persons disclaims beneficial ownership of these securities except to the extent of its pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purposes of Section 16 or for any other purposes.
(3) Each share Series D Convertible Preferred Stock is convertible into eight shares of common stock upon the completion of the Issuer's initial public offering and has no expiration date.
(4) Represents the number of shares of common stock issuable upon conversion of the Series D Convertible Preferred Stock on the terms specified in footnote (3).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, See Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.

XNYS:NOW ServiceNow Inc Insider Activity 3 Filling

ServiceNow Inc XNYS:NOW Stock - Get Insider Activity SEC Filing of ServiceNow Inc XNYS:NOW stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

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XNYS:NOW ServiceNow Inc Insider Activity 3 Filing - 6/28/2012
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Title |  Date |  Author |  Collection |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Title |  Date |  Company |  Symbol |  Interest |  Popularity

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