XNYS:MSO Martha Stewart Living Omnimedia Inc Insider Activity 4 Filing - 8/22/2012

Effective Date 8/22/2012

XNYS:MSO Fair Value Estimate
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XNYS:MSO Consider Buying
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XNYS:MSO Consider Selling
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XNYS:MSO Fair Value Uncertainty
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XNYS:MSO Economic Moat
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XNYS:MSO Stewardship
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Taitz Daniel M
  2. Issuer Name and Ticker or Trading Symbol
MARTHA STEWART LIVING OMNIMEDIA INC [MSO]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
CAO, General Counsel
(Last)
(First)
(Middle)
601 WEST 26TH STREET, 9TH FLOOR
3. Date of Earliest Transaction (Month/Day/Year)
08/22/2012
(Street)

NEW YORK, NY 10001
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Units (1) 08/22/2012   A   30,000     (2) 08/22/2015 Class A Common Stock, par value $0.01 30,000 $ 0 30,000 D  
Stock Options (Right to Buy) $3.15               (3) 08/21/2021 Class A Common Stock, par value $0.01 100,000   100,000 D  
Restricted Stock Units (1)               (4) 08/22/2015 Class A Common Stock, par value $0.01 50,000   50,000 D  
Performance Restricted Stock Units (5)               (5) 08/22/2014 Class A Common Stock, par value $0.01 120,000   120,000 D  
Performance Stock Options (Right to Buy) (6)               (6) 08/21/2021 Class A Common Stock, par value $0.01 200,000   200,000 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Taitz Daniel M
601 WEST 26TH STREET
9TH FLOOR
NEW YORK, NY 10001
      CAO, General Counsel  

Signatures

 /s/Daniel Taitz   08/24/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock.
(2) 10,000 of these time-vested restricted stock units will vest on each of 8/22/13, 8/22/14, and 8/22/15.
(3) 33,334 of these time-vested options will vest on 8/22/13. 33,333 of these time-vested Options will vest on each of 8/22/14 and 8/22/15.
(4) 16,667 of these time-vested restricted stock units will vest on each of 8/22/13 and 8/22/14. The remaining 16,666 of these time-vested Restricted Stock Units will vest on 8/22/15.
(5) 30,000 of the performance restricted stock units ("PRSU's) will vest if and only if the trailing average closing price of the Company's Class A Common Stock is at least $8 during any 30 consecutive trading days during the period beginning on August 22, 2011 and ending on August 22, 2014 (the "Performance Period"). 30,000 of the PRSU's will vest if and only if the trailing average closing price of the Company's Class A Common Stock is at least $10 during any 30 consecutive trading days during the Performance Period. 30,000 of the PRSU's will vest if and only if the trailing average closing price of the Company's Class A Common Stock is at least $12 during any 30 consecutive trading days during the Performance Period. 30,000 of the PRSU's will vest if and only if the trailing average closing price of the Company's Class A Common Stock is at least $14 during any 30 consecutive trading days during the Performance Period.
(6) 50,000 of the performance options have an exercise price of $6 and will vest if and only if the trailing average closing price of the Company's Class A Common Stock is at least $6 during any 30 consecutive trading days during the Performance Period. 50,000 of the performance options have an exercise price of $8 and will vest if and only if the trailing average closing price of the Company's Class A Common Stock is at least $8 during any 30 consecutive trading days during the Performance Period. 50,000 of the performance options have an exercise price of $10 and will vest if and only if the trailing average closing price of the Company's Class A Common Stock is at least $10 during any 30 consecutive trading days during the Performance Period. 50,000 of the performance options have an exercise price of $12 and will vest if and only if the trailing average closing price of the Company's Class A Common Stock is at least $12 during any 30 consecutive trading days of the Performance Period.

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XNYS:MSO Martha Stewart Living Omnimedia Inc Insider Activity 4 Filling

Martha Stewart Living Omnimedia Inc XNYS:MSO Stock - Get Insider Activity SEC Filing of Martha Stewart Living Omnimedia Inc XNYS:MSO stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

XNYS:MSO Martha Stewart Living Omnimedia Inc Insider Activity 4 Filing - 8/22/2012
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Title |  Date |  Author |  Collection |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Title |  Date |  Company |  Symbol |  Interest |  Popularity

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