XNAS:CWTR Insider Activity 4 Filing - 3/24/2012

Effective Date 3/24/2012

FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Dean Jill Brown
  2. Issuer Name and Ticker or Trading Symbol
COLDWATER CREEK INC [CWTR]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
President and CMO
(Last)
(First)
(Middle)
ONE COLDWATER CREEK DRIVE
3. Date of Earliest Transaction (Month/Day/Year)
03/24/2012
(Street)

SANDPOINT, ID 83864
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
CWTR Common Stock 03/24/2012   A   90,000(1) A $ 0 288,500 D  
CWTR Common Stock 03/24/2012   A   50,000(2) A $ 0 338,500 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
CWTR Stock Options $1.16 03/24/2012   A   100,000     (3) 03/24/2019 CWTR Common Stock 100,000 $ 0 100,000 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Dean Jill Brown
ONE COLDWATER CREEK DRIVE
SANDPOINT, ID 83864
      President and CMO  

Signatures

 /s/ Mark A. Haley, Power of Attorney   03/26/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The restricted stock units will be deliverable on March 24, 2015, with half of the restricted stock units subject to the achievement of earnings before interest expense and taxes ("EBIT") and half of the restricted stock units subject to the sales targets for fiscal 2012 through fiscal 2014. In addition, the restricted stock units are subject to continued employment with the Company and the receipt of satisfactory performance reviews. The number of shares actually awarded under these units will range from 0 to 200% of the base award amount, depending on the Company's EBIT and sales during the performance period. The restricted stock units will further be subject to the other terms and conditions of the Company's Amended and Restated Stock Option/ Stock Issuance Plan and form of Stock Unit Agreement.
(2) Restricted stock units are granted pursuant to the registrant's Amended and Restated Stock Option/Stock Issuance Plan. Each restricted stock unit represents the right to receive one share of common stock of the registrant and shall vest and be deliverable on March 24, 2015, subject to continued and satisfactory service by the reporting person.
(3) Stock options are granted pursuant to the registrant's Amended and Restated Stock Option/Stock Issuance Plan. Stock option vests and become exercisable in four equal annual installments commencing March 24, 2013, subject to continued and satisfactory service by the reporting person.

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XNAS:CWTR Insider Activity 4 Filling

XNAS:CWTR Stock - Get Insider Activity SEC Filing of XNAS:CWTR stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

Content Partners
XNAS:CWTR Insider Activity 4 Filing - 3/24/2012
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Title |  Date |  Author |  Collection |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Title |  Date |  Company |  Symbol |  Interest |  Popularity

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