XNYS:MFB Insider Activity 4 Filing - 5/11/2012

Effective Date 5/11/2012

FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Castellano Steven
  2. Issuer Name and Ticker or Trading Symbol
Maidenform Brands, Inc. [MFB]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
SVP, Merchandising and Design
(Last)
(First)
(Middle)
C/O MAIDENFORM BRANDS, INC., 485F US HWY 1 SOUTH
3. Date of Earliest Transaction (Month/Day/Year)
05/11/2012
(Street)

ISELIN, NJ 08830
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $0.01 per share 05/11/2012   S   4,566 D $22.0617 10,820 D  
Common Stock, par value $0.01 per share 05/11/2012   M   1,771 A $16.33 12,591 D  
Common Stock, par value $0.01 per share 05/11/2012   D   1,283 D $22.55 11,308 D  
Common Stock, par value $0.01 per share 05/11/2012   F   154 D $22.55 11,154 D  
Common Stock, par value $0.01 per share 05/11/2012   M   2,668 A $14.96 13,822 D  
Common Stock, par value $0.01 per share 05/11/2012   D   1,770 D $22.55 12,052 D  
Common Stock, par value $0.01 per share 05/11/2012   F   283 D $22.55 11,769 D  
Common Stock, par value $0.01 per share 05/11/2012   M   1,036 A $19.11 12,805 D  
Common Stock, par value $0.01 per share 05/11/2012   D   878 D $22.55 11,927 D  
Common Stock, par value $0.01 per share 05/11/2012   F   50 D $22.55 11,877 D  
Common Stock, par value $0.01 per share 05/15/2012   S   1,057 D $21.03 10,820 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right $14.96 05/11/2012   M     2,668   (1) 08/18/2015 Common Stock, par value $0.01 per share 2,668 $ 0 2,668 D  
Stock Appreciation Right $16.33 05/11/2012   M     1,771   (2) 02/23/2017 Common Stock, par value $0.01 per share 1,771 $ 0 3,541 D  
Stock Appreciation Right $19.11 05/11/2012   M     1,036   (3) 05/24/2014 Common Stock, par value $0.01 per share 1,036 $ 0 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Castellano Steven
C/O MAIDENFORM BRANDS, INC.
485F US HWY 1 SOUTH
ISELIN, NJ 08830
      SVP, Merchandising and Design  

Signatures

 /s/ Michael E. Ellis, as Attorney-in-Fact for Steven Castellano   05/15/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The stock-settled stock appreciation right ("SAR") was granted on August 18, 2008, and will vest and become exercisable in four equal annual installments, beginning on the first anniversary of the date of grant. As of the date hereof, 8,003 of the shares underlying the SAR have vested.
(2) The stock-settled stock appreciation right ("SAR") was granted on February 23, 2010, and will vest and become exercisable in four equal annual installments, beginning on the first anniversary of the date of grant. As of the date hereof, 3,541 of the shares underlying the SAR have vested.
(3) The stock-settled stock appreciation right ("SAR") was granted on May 24, 2007, and will vest and become exercisable in four equal annual installments, beginning on the first anniversary of the date of grant. As of the date hereof, all of the shares underlying the SAR have vested.

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XNYS:MFB Insider Activity 4 Filling

XNYS:MFB Stock - Get Insider Activity SEC Filing of XNYS:MFB stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

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XNYS:MFB Insider Activity 4 Filing - 5/11/2012
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