XNAS:ELOQ Insider Activity 4 Filing - 8/7/2012

Effective Date 8/7/2012

FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
JMI Associates IV, LLC
  2. Issuer Name and Ticker or Trading Symbol
Eloqua, Inc. [ELOQ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
100 INTERNATIONAL DRIVE, SUITE 19100
3. Date of Earliest Transaction (Month/Day/Year)
08/07/2012
(Street)

BALTIMORE, MD 21202
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
___ Form filed by One Reporting Person
_X_ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/07/2012   C   8,316,251(1) A $ 0 8,316,251 I See footnotes(2)(3)(4)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Series A Convertible Preferred Stock (5) 08/07/2012   C     12,124,650   (5)   (5) Common Stock 4,849,859 (5) 0 I See footnotes(2)(3)(4)
Series B Convertible Preferred Stock (5) 08/07/2012   C     4,767,876   (5)   (5) Common Stock 1,907,150 (5) 0 I See footnotes(2)(3)(4)
Series C Convertible Preferred Stock (5) 08/07/2012   C     3,898,107   (5)   (5) Common Stock 1,559,242 (5) 0 I See footnotes(2)(3)(4)

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
JMI Associates IV, LLC
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
  X   X    
JMI EQUITY FUND IV LP
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
  X   X    
JMI EQUITY FUND V AI L P
100 INTERNATIONAL DRIVE, SUITE 19100
BALTIMORE, MD 21202
  X   X    

Signatures

 /s/ Bradford D. Woloson, Attorney-in-Fact   08/07/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Represents the total number of shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares").
(2) As of the date hereof, JMI Equity Fund IV, L.P. ("Fund IV") owns an aggregate of 7,706,011 shares of Common Stock after conversion of the Series A Shares, Series B Shares and Series C Shares. Prior to the Issuer's initial public offering Fund IV owned 11,234,952 Series A Shares, 4,418,013 Series B Shares and 3,612,067 Series C Shares. As of the date hereof JMI Equity Fund IV (AI), L.P. ("Fund IV (AI)" and together with Fund IV, collectively the "Equity IV Funds") owns an aggregate of 610,240 shares of Common Stock after conversion of the Series A Shares, Series B Shares and Series C Shares. Prior to the Issuer's initial public offering Fund IV (AI) owned 889,698 Series A Shares, 349,863 Series B Shares and 286,040 Series C Shares. JMI Associates IV, L.L.C. is the general partner of the Equity IV Funds and for Section 13(d) purposes may be deemed to be the beneficial owner of the shares held by the Equity IV Funds.
(3) JMI Associates IV, L.L.C. disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the Equity IV Funds (collectively, the "Equity IV Fund Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such Equity IV Fund Shares, except to the extent of its pecuniary interest, if any, in the Equity IV Fund Shares by virtue of its general partner interest in the Equity IV Funds.
(4) Bradford D. Woloson, a managing member of JMI Associates IV, L.L.C., serves as the representatives of JMI Associates IV, L.L.C. and the Equity IV Funds on the Issuer's board of directors.
(5) Effective upon the closing of the Issuer's initial public offering of its Common Stock, each Preferred Share automatically converted at a ratio of 5-to-2 into the number of shares of Common Stock shown in column 7. The Preferred Shares had no expiration date.

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XNAS:ELOQ Insider Activity 4 Filling

XNAS:ELOQ Stock - Get Insider Activity SEC Filing of XNAS:ELOQ stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

XNAS:ELOQ Insider Activity 4 Filing - 8/7/2012
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Title |  Date |  Author |  Collection |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Popularity |  Our Choices |  Most Recent Title |  Date |  Company |  Symbol |  Interest |  Popularity

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