XNYS:DSW DSW Inc Insider Activity 4 Filing - 5/29/2012

Effective Date 5/29/2012

XNYS:DSW (DSW Inc): Fair Value Estimate
Premium
XNYS:DSW (DSW Inc): Consider Buying
Premium
XNYS:DSW (DSW Inc): Consider Selling
Premium
XNYS:DSW (DSW Inc): Fair Value Uncertainty
Premium
XNYS:DSW (DSW Inc): Economic Moat
Premium
XNYS:DSW (DSW Inc): Stewardship
Premium
 
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Expires: January 31, 2005
Estimated average burden hours per response... 0.5

(Print or Type Responses)
1. Name and Address of Reporting Person *
SCHOTTENSTEIN JAY L
  2. Issuer Name and Ticker or Trading Symbol
DSW Inc. [DSW]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director __X__ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Executive Chairman
(Last)
(First)
(Middle)
SCHOTTENSTEIN STORES CORPORATION, 4300 E. FIFTH AVE.
3. Date of Earliest Transaction (Month/Day/Year)
05/29/2012
(Street)

COLUMBUS, OH 43219
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Shares 05/29/2012   C   390,000 A $ 0 390,000 I By Schottenstein RVI, LLC
Class A Common Shares 05/29/2012   S   65,900 D $61.1291 324,100 I By Schottenstein RVI, LLC
Class A Common Shares 05/29/2012   S   324,100 D $60 0 I By Schottenstein RVI, LLC
Class A Common Shares               13,150 I By Trusts

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number. SEC 1474 (9-02)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class B Common Shares (1) 05/29/2012   C     390,000   (2)   (2) Class A Common Shares 390,000 $ 0 4,291,995 I By Schottenstein RVI, LLC
Class B Common Shares (1)               (2)   (2) Class A Common Shares 71,905   71,905 D  
Class B Common Shares (1)               (2)   (2) Class A Common Shares 993,092   993,092 I By SEI, Inc.

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
SCHOTTENSTEIN JAY L
SCHOTTENSTEIN STORES CORPORATION
4300 E. FIFTH AVE.
COLUMBUS, OH 43219
  X   X   Executive Chairman  

Signatures

 Robert J. Tannous, Attorney-in-Fact   05/31/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Class B common shares convert to Class A common shares on a one-for-one basis.
(2) The Class B common shares are convertible at any time, at the holder's election, and have no expiration date.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.

XNYS:DSW DSW Inc Insider Activity 4 Filling

DSW Inc XNYS:DSW Stock - Get Insider Activity SEC Filing of DSW Inc XNYS:DSW stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

Content Partners
XNYS:DSW DSW Inc Insider Activity 4 Filing - 5/29/2012
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Title |  Date |  Author |  Collection |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Title |  Date |  Company |  Symbol |  Interest |  Popularity

Previous: XNYS:DSW DSW Inc Insider Activity 4 Filing - 5/27/2012  |  Next: XNYS:DSW DSW Inc Insider Activity 4 Filing - 5/29/2012