XNYS:KEY KeyCorp Insider Activity 3 Filing - 7/11/2012

Effective Date 7/11/2012

XNYS:KEY (KeyCorp): Fair Value Estimate
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XNYS:KEY (KeyCorp): Economic Moat
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XNYS:KEY (KeyCorp): Stewardship
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FORM 3
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  Hartmann William L.
2. Date of Event Requiring Statement (Month/Day/Year)
07/11/2012
3. Issuer Name and Ticker or Trading Symbol
KEYCORP /NEW/ [KEY]
(Last)
(First)
(Middle)
C/O KEYCORP, 127 PUBLIC SQUARE
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Chief Risk Officer
5. If Amendment, Date Original Filed (Month/Day/Year)
(Street)

CLEVELAND, OH 44114
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Shares 47,740
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(Month/Day/Year)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Option to Buy 07/27/2013(1) 07/27/2020 Common Shares 138,121 $8.42 D  
Option to Buy 05/19/2015(2) 05/19/2021 Common Shares 35,757 $8.59 D  
Option to Buy 03/02/2016(2) 03/02/2022 Common Shares 44,354 $7.98 D  
Restricted Stock Uniits 05/19/2015(2) 05/19/2015 Common Shares 16,919 (3) D  
Restricted Stock Units 03/02/2016(2) 03/02/2016 Common Shares 20,815 (3) D  
Restricted Stock Units 03/02/2016(2) 03/02/2016 Common Shares 8,830 (3) D  
Phantom Shares(4) 05/19/2014 05/19/2014 Common Shares 17,073 $8.59 D  
Phantom Shares(4) 03/02/2015 03/02/2015 Common Shares 21,446 $7.98 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Hartmann William L.
C/O KEYCORP
127 PUBLIC SQUARE
CLEVELAND, OH 44114
      Chief Risk Officer  

Signatures

Steven N. Bulloch POA for William L. Hartmann 07/17/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Vest in three annual installments ending on date shown.
(2) Vest in four annual installments ending on date shown.
(3) Conversion to common shares is on a one to one basis.
(4) Performance Shares payable in cash.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, See Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.

XNYS:KEY KeyCorp Insider Activity 3 Filling

KeyCorp XNYS:KEY Stock - Get Insider Activity SEC Filing of KeyCorp XNYS:KEY stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

XNYS:KEY KeyCorp Insider Activity 3 Filing - 7/11/2012
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Title |  Date |  Author |  Collection |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Title |  Date |  Company |  Symbol |  Interest |  Popularity

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