XNYS:BF.B Brown-Forman Corp Class B Insider Activity 4 Filing - 10/3/2012

Effective Date 10/3/2012

XNYS:BF.B Fair Value Estimate
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XNYS:BF.B Consider Buying
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XNYS:BF.B Consider Selling
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XNYS:BF.B Fair Value Uncertainty
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XNYS:BF.B Economic Moat
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XNYS:BF.B Stewardship
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
BERG DONALD C
  2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [BFA/BFB]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Chief Financial Officer
(Last)
(First)
(Middle)
850 DIXIE HIGHWAY
3. Date of Earliest Transaction (Month/Day/Year)
10/03/2012
(Street)

LOUISVILLE, KY 40210
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common               22,605(1) D  
Class B Common 10/03/2012   M   10,000 A $23.89 51,971(2) D  
Class B Common 10/03/2012   F   6,395 D $66.22 45,576 D  
Class B Common               3,962.16(3) I By 401(k) Plan

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $23.89(4) 10/03/2012   M     10,000 05/01/2007 04/30/2014 Class B Common 10,000(4) $ 0 7,037(4) D  
Stock Appreciation Right $30.36(5)             05/01/2008 04/30/2015 Class B Common 19,877(5)   19,877(5) D  
Stock Appreciation Right $37.13(6)             05/01/2009 04/30/2016 Class B Common 15,377(6)   15,377(6) D  
Stock Appreciation Right $35.87(7)             05/01/2010 04/30/2017 Class B Common 17,603(7)   17,603(7) D  
Stock Appreciation Right $37.72(8)             05/01/2011 04/30/2018 Class B Common 20,678(8)   20,678(8) D  
Stock Appreciation Right $28.74(9)             05/01/2012 04/30/2019 Class B Common 33,881(9)   33,881(9) D  
Stock Appreciation Right $40.83(10)             05/01/2013 04/30/2020 Class B Common 18,512(10)   18,512(10) D  
Stock Appreciation Right $49.3(11)             05/01/2014 04/30/2021 Class B Common 19,628(11)   19,628(11) D  
Stock Appreciation Right $62.36(12)             05/01/2015 04/30/2022 Class B Common 25,859(12)   25,859(12) D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
BERG DONALD C
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210
      Chief Financial Officer  

Signatures

 Diane M. Barhorst, Attorney in Fact for Donald C. Berg   10/05/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) On August 10, 2012, the Class A and Class B common stock of Brown-Forman Corporation split 3-2, resulting in the reporting person's acquisition of 7,535 additional shares of common stock.
(2) Includes 13,990 additional shares issued in the August 2012 stock split.
(3) Number of shares the reporting person has acquired under the Brown-Forman 401(k) plan as of 10/2/2012.
(4) These stock options were previously reported as covering 11,358 shares at an exercise price of $35.83, but were adjusted to reflect the August 2012 stock split.
(5) These stock appreciaiton rights were previously reported as covering 13,251 shares at an exercise price of $45.53, but were adjusted to reflect the August 2012 stock split.
(6) These stock appreciation rights were previously reported as covering 10,251 shares at an exercise price of $55.69, but were adjusted to reflect the August 2012 stock split.
(7) These stock appreciation rights were previously reported as covering 11,735 shares at an exercise price of $53.80, but were adjusted to reflect the August 2012 stock split.
(8) These stock appreciation rights were previously reported as covering 13,785 shares at an exercise price of $56.58, but were adjusted to reflect the August 2012 stock split.
(9) These stock appreciation rights were previously reported as covering 22,587 shares at an exercise price of $43.10, but were adjusted to reflect the August 2012 stock split.
(10) These stock appreciation rights were previously reported as covering 12,341 shares at an exercise price of $61.24, but were adjusted to reflect the August 2012 stock split.
(11) These stock appreciation rights were previously reported as covering 13,085 shares at an exercise price of $73.95, but were adjusted to reflect the August 2012 stock split.
(12) These stock appreciation rights were previously reported as covering 17,239 shares at an exercise price of $93.54, but were adjusted to reflect the August 2012 stock split.

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XNYS:BF.B Brown-Forman Corp Class B Insider Activity 4 Filling

Brown-Forman Corp Class B XNYS:BF.B Stock - Get Insider Activity SEC Filing of Brown-Forman Corp Class B XNYS:BF.B stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

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XNYS:BF.B Brown-Forman Corp Class B Insider Activity 4 Filing - 10/3/2012
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