XNYS:SNI Scripps Networks Interactive Inc Insider Activity 4 Filing - 5/15/2012

Effective Date 5/15/2012

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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Peirce Mary
  2. Issuer Name and Ticker or Trading Symbol
Scripps Networks Interactive, Inc. [SNI]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
312 WALNUT STREET, 18TH FLOOR
3. Date of Earliest Transaction (Month/Day/Year)
05/15/2012
(Street)

CINCINNATI, OH 45202
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Shares, $.01 par value per share               3,078 D  
Class A Common Shares, $.01 par value per share               32,762,195 I(1) Trustee of Trust
Common Voting Shares, $.01 par value per share               32,080,000 I(1) Trustee of Trust

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option $27.01             04/29/2010 04/28/2019 Class A Common 14,571   14,571 D  
Option $44.1             04/28/2011 04/27/2018 Class A Common 5,231   5,231 D  
Option $51.76             05/18/2012 05/17/2019 Class A Common 4,294   4,294 D  
Restricted Stock Units (2)               (3)   (3) Class A Common 1,500   1,500 D  
Option $53.38 05/15/2012   A   5,096   05/15/2013 05/14/2020 Class A Common 5,096 $ 0 5,096 D  
Restricted Stock Units (2) 05/15/2012   A   1,500     (4)   (4) Class A Common 1,500 $ 0 1,500 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Peirce Mary
312 WALNUT STREET, 18TH FLOOR
CINCINNATI, OH 45202
  X      

Signatures

 /s/ Anatolio B. Cruz III, Attorney-in-fact for Mary Peirce   05/17/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) The reporting person is a Trustee of the Edward W. Scripps Trust (the "Trust") and has the power, together with the other Trustees of the Trust, to vote and dispose of the shares of the company held by the Trust. Ms. Peirce is an income beneficiary of the Edward W. Scripps Trust.
(2) Each restricted stock unit represents a contingent right to receive one share of SNI Class A Common Shares.
(3) The restricted stock units are payable within 30 days after 5/18/12.
(4) The restricted stock units are payable within 30 days after 5/15/13.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.

XNYS:SNI Scripps Networks Interactive Inc Insider Activity 4 Filling

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XNYS:SNI Scripps Networks Interactive Inc Insider Activity 4 Filing - 5/15/2012
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