XNYS:SNI Scripps Networks Interactive Inc Insider Activity 4 Filing - 3/15/2012

Effective Date 3/15/2012

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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
CRUZ ANATOLIO B III
  2. Issuer Name and Ticker or Trading Symbol
Scripps Networks Interactive, Inc. [SNI]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
CLO & Corporate Secretary
(Last)
(First)
(Middle)
312 WALNUT STREET, 18TH FLOOR
3. Date of Earliest Transaction (Month/Day/Year)
03/15/2012
(Street)

CINCINNATI, OH 45202
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Shares, $.01 par value per share 03/15/2012   M   10,285 A $ 0 36,919 D  
Class A Common Shares, $.01 par value per share 03/15/2012   F   3,287 D $47.17 33,632 D  
Class A Common Shares, $.01 par value per share 03/15/2012   M   2,677 A $ 0 36,309 D  
Class A Common Shares, $.01 par value per share 03/15/2012   F   866 D $47.17 35,443 D  
Common Voting Shares, $.01 par value per share               0 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option $20.48             02/19/2010 02/18/2017 Class A Common 54,617   54,617 D  
Option $39.44             02/18/2011 02/17/2018 Class A Common 23,443   23,443 D  
Restricted Stock Units (1) 03/15/2012   M     10,285   (2)   (2) Class A Common 10,285 $ 0 0 D  
Option $53.17             02/17/2012 02/16/2019 Class A Common 17,975   17,975 D  
Restricted Stock Units (1)               (3)   (3) Class A Common 2,821   2,821 D  
Restricted Stock Units (1) 03/15/2012   M     2,677   (4)   (4) Class A Common 8,031 $ 0 5,354 D  
Option $43.59             02/16/2013 02/15/2020 Class A Common 20,776   20,776 D  
Restricted Stock Units (1)               (5)   (5) Class A Common 5,162   5,162 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
CRUZ ANATOLIO B III
312 WALNUT STREET, 18TH FLOOR
CINCINNATI, OH 45202
      CLO & Corporate Secretary  

Signatures

 Anatolio B. Cruz, III   03/16/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Each restricted stock unit represents a contingent right to receive one share of SNI Class A Common Shares.
(2) The restricted stock units vested on 3/15/12 as reported hereon and were converted to Class A Common Shares.
(3) The restricted stock units vest in equal installments on 2/17/13 and 2/17/14.
(4) The restricted stock units vested 25% on 3/15/11. As reported hereon, 25% vested on 3/15/12 and were converted to Class A Common Shares. The remaining 50% vests on 3/15/13.
(5) The restricted stock units vest in equal installments on 2/16/13, 2/16/14 and 2/16/15.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

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XNYS:SNI Scripps Networks Interactive Inc Insider Activity 4 Filling

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XNYS:SNI Scripps Networks Interactive Inc Insider Activity 4 Filing - 3/15/2012
Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol |  Title Star Rating |  Category |  Total Assets |  Top Holdings |  Top Sectors |  Symbol |  Name Title |  Date |  Author |  Collection |  Interest |  Popularity Topic |  Sector |  Key Indicators |  User Interest |  Market Cap |  Industry Name |  Ticker |  Star Rating |  Market Cap |  Stock Type |  Sector |  Industry Star Rating |  Investment Style |  Total Assets |  Category |  Top Holdings |  Top Sectors |  Symbol / Ticker |  Title Star Rating |  Category |  Total Assets |  Symbol / Ticker |  Name Title |  Date |  Author |  Collection |  Popularity |  Interest Title |  Date |  Company |  Symbol |  Interest |  Popularity Title |  Date |  Company |  Symbol |  Interest |  Popularity

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