XNAS:UMPQ Umpqua Holdings Corp Insider Activity 4 Filing - 9/10/2012

Effective Date 9/10/2012

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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Eccles Colin D
  2. Issuer Name and Ticker or Trading Symbol
UMPQUA HOLDINGS CORP [UMPQ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
EVP/CIO
(Last)
(First)
(Middle)
ONE SW COLUMBIA STREET, SUITE 1200
3. Date of Earliest Transaction (Month/Day/Year)
09/10/2012
(Street)

PORTLAND, OR 97258
4. If Amendment, Date Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/10/2012   M   12,000 A $9.01 53,122 D  
Common Stock 09/10/2012   S   12,000 D $12.9581 41,122 D  
Common Stock 09/10/2012   M   8,000 A $12.46 49,122 D  
Common Stock 09/10/2012   S   8,000 D $12.9581 41,122 D  

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $9.01 09/10/2012   M     12,000 01/20/2010(1) 01/20/2019 Common Stock 20,000 $12.9581 8,000 D  
Non-Qualified Stock Option (right to buy) $12.46 09/10/2012   M     8,000 03/04/2011(2) 03/03/2020 Common Stock 20,000 $12.9581 12,000 D  
Non-Qualified Stock Option (right to buy) $10.97             01/31/2014(3) 01/30/2021 Common Stock 11,500   11,500 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Eccles Colin D
ONE SW COLUMBIA STREET, SUITE 1200
PORTLAND, OR 97258
      EVP/CIO  

Signatures

 By: Steven L. Philpott, Attorney in Fact For: Colin D. Eccles   09/10/2012
** Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Option granted 1/21/09. Beginning on the first anniversary of the grant date, the options vest 20% per year for five years.
(2) Option granted 3/04/10. Beginning on the first anniversary of the grant date, the options vest 20% per year for five years.
(3) Option granted 1/31/2011. The options vest three years following the grant date to the extent that the issuer's total shareholder return achieves specified targets as compared with the KRXTR regional bank stock index.

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB number.

XNAS:UMPQ Umpqua Holdings Corp Insider Activity 4 Filling

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XNAS:UMPQ Umpqua Holdings Corp Insider Activity 4 Filing - 9/10/2012
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