XNAS:BREW Craft Brew Alliance Inc Quarterly Report 10-Q Filing - 6/30/2012

Effective Date 6/30/2012

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C.  20549

FORM 10-Q

x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
 
For The Quarterly Period Ended June 30, 2012

OR

o
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from _______________ to ______________

Commission File Number 0-26542
 
CRAFT BREW ALLIANCE, INC.
 (Exact name of registrant as specified in its charter)

Washington
 
91-1141254
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)

929 North Russell Street
Portland, Oregon  97227
(Address of principal executive offices)

(503) 331-7270
(Registrant’s telephone number, including Area Code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes x No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes x No o
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company (See the definitions of  “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act). Check one:

Large Accelerated Filer o
Accelerated Filer x
Non-accelerated Filer o (Do not check if a smaller reporting company)
Smaller Reporting Company o
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o No x
 
The number of shares of the registrant’s common stock outstanding as of August 3, 2012 was 18,869,606.
 


 
 

 
 
CRAFT BREW ALLIANCE, INC.
INDEX TO FORM 10-Q
 
PART I - FINANCIAL INFORMATION
Page
     
Item 1.
Financial Statements
 
     
 
2
     
 
3
     
 
4
     
 
5
     
 
6
     
Item 2.
13
     
Item 3.
22
     
Item 4.
22
     
PART II - OTHER INFORMATION
 
   
Item 1A.
22
   
Item 6.
23
     
24
 
 
1

 
PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

CRAFT BREW ALLIANCE, INC.
(Unaudited)
(Dollars in thousands, except per share amounts)

   
June 30,
   
December 31,
 
   
2012
   
2011
 
             
Assets
           
Current assets:
           
Cash
  $ 5,435     $ 795  
Accounts receivable, net
    11,294       13,326  
Inventories
    11,285       9,446  
Deferred income tax asset, net
    1,266       894  
Other current assets
    3,236       2,816  
Total current assets
    32,516       27,277  
                 
Property, equipment and leasehold improvements, net
    102,218       100,725  
Goodwill
    12,917       12,917  
Intangible and other assets, net
    17,700       17,989  
Total assets
  $ 165,351     $ 158,908  
                 
Liabilities and Shareholders' Equity
               
Current liabilities:
               
Accounts payable
  $ 14,214     $ 10,994  
Accrued salaries, wages and payroll taxes
    4,879       4,524  
Refundable deposits
    8,415       7,400  
Other accrued expenses
    990       1,436  
Current portion of long-term debt and capital lease obligations
    616       596  
Total current liabilities
    29,114       24,950  
                 
Long-term debt and capital lease obligations, net of current portion
    12,820       13,188  
Fair value of derivative financial instruments
    405       572  
Deferred income tax liability, net
    16,346       15,210  
Other liabilities
    503       479  
Total liabilities
    59,188       54,399  
                 
Commitments and contingencies
               
                 
Common shareholders' equity:
               
Common stock, $0.005 par value. Authorized 50,000,000 shares; issued and outstanding 18,869,006 and 18,844,817
    94       94  
Additional paid-in capital
    135,384       135,091  
Accumulated other comprehensive loss
    (252 )     (356 )
Accumulated deficit
    (29,063 )     (30,320 )
Total common shareholders' equity
    106,163       104,509  
Total liabilities and common shareholders' equity
  $ 165,351     $ 158,908  

The accompanying notes are an integral part of these financial statements.

 
2


CRAFT BREW ALLIANCE, INC.
(Unaudited)
(In thousands, except per share amounts)

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2012
   
2011
   
2012
   
2011
 
                         
                         
Sales
  $ 47,558     $ 44,849     $ 89,170     $ 79,809  
Less excise taxes
    3,294       3,353       6,407       6,016  
Net sales
    44,264       41,496       82,763       73,793  
Cost of sales
    30,926       28,038       57,718       51,107  
Gross profit
    13,338       13,458       25,045       22,686  
Selling, general and administrative expenses
    12,222       10,670       22,595       19,959  
Operating income
    1,116       2,788       2,450       2,727  
Income from equity method investment
    -       335       -       691  
Gain on sale of Fulton Street Brewery, LLC
    -       10,398       -       10,398  
Interest expense
    (165 )     (260 )     (331 )     (542 )
Interest income and other, net
    (11 )     7       (6 )     20  
Income before income taxes
    940       13,268       2,113       13,294  
Income tax provision
    381       5,108       856       5,118  
Net income
  $ 559     $ 8,160     $ 1,257     $ 8,176  
                                 
Basic and diluted net income per share
  $ 0.03     $ 0.43     $ 0.07     $ 0.43  
                                 
Shares used in basic per share calculations
    18,857       18,829       18,851       18,824  
                                 
Shares used in diluted per share calculations
    18,931       18,945       18,921       18,936  

The accompanying notes are an integral part of these financial statements.

 
3


CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(Unaudited)
(In thousands)

   
For the Three Months Ended June 30,
   
For the Six Months Ended June 30,
 
   
2012
   
2011
   
2012
   
2011
 
                         
                         
Net income
  $ 559     $ 8,160     $ 1,257     $ 8,176  
Unrealized gains on derivative hedge transactions, net of tax
    58       7       104        69  
Comprehensive income
  $ 617     $ 8,167     $ 1,361     $ 8,245  

The accompanying notes are an integral part of these financial statements.

 
4


CRAFT BREW ALLIANCE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)

   
Six Months Ended June 30,
 
   
2012
   
2011
 
             
Cash  flows from operating activities:
           
Net income
  $ 1,257     $ 8,176  
Adjustments to reconcile net income to net cash provided by operating activities:
               
Depreciation and amortization
    3,761       3,651  
Income from equity method investment, net of distributions received
    -       (691 )
Gain on sale of Fulton Street Brewery, LLC
    -       (10,398 )
Deferred income taxes
    701       4,166  
Stock-based compensation
    311       249  
Other
    (235 )     (49 )
Changes in operating assets and liabilities:
               
Accounts receivable, net
    1,614       (1,727 )
Inventories
    (1,454 )     (1,111 )
Other current assets
    (420 )     (72 )
Other assets
    -       (221 )
Accounts payable and other accrued expenses
    2,753       1,017  
Accrued salaries, wages and payroll taxes
    355       27  
Refundable deposits
    413       606  
Net cash provided by operating activities
    9,056       3,623  
                 
Cash flows from investing activities:
               
Expenditures for property, equipment and leasehold improvements
    (4,578 )     (3,694 )
Proceeds from sale of property, equipment and leasehold improvements
    37       49  
Proceeds from the sale of Fulton Street Brewery, LLC
    418       15,075  
Net cash provided by (used in) investing activities
    (4,123 )     11,430  
                 
Cash flows from financing activities:
               
Principal payments on debt and capital lease obligations
    (296 )     (1,256 )
Net borrowings under revolving line of credit
    -       (7,500 )
Proceeds from issuances of common stock
    3       13  
Net cash used in financing activities
    (293 )     (8,743 )
                 
Increase in cash
    4,640       6,310  
                 
Cash:
               
Beginning of period
    795       164  
End of period
  $ 5,435     $ 6,474  
                 
                 
Supplemental disclosure of cash flow information:
               
Cash paid for interest
  $ 386     $ 605  
Cash paid for income taxes, net
    453       211  

The accompanying notes are an integral part of these financial statements.
 
 
5

 
CRAFT BREW ALLIANCE, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 1.         Basis of Presentation

General
The accompanying financial statements and related notes should be read in conjunction with the consolidated financial statements and notes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2011 (“2011 Annual Report”). These consolidated financial statements have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with accounting principles generally accepted in the United States have been condensed or omitted pursuant to such rules and regulations. These consolidated financial statements are unaudited but, in the opinion of management, reflect all material adjustments necessary to present fairly our consolidated financial position, results of operations and cash flows for the periods presented. All such adjustments were of a normal, recurring nature. The results of operations for such interim periods are not necessarily indicative of the results of operations for the full year.

Reclassifications
Certain immaterial amounts in the prior periods’ Consolidated Financial Statements have been reclassified to conform to the current period’s presentation.

Note 2.         Recent Accounting Pronouncements

In June 2011, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2011-05, “Comprehensive Income: Presentation of Comprehensive Income.” This standard requires the presentation of comprehensive income, the components of net income and the components of other comprehensive income either in a single continuous statement of comprehensive income or in two separate but consecutive statements. The new standard also requires presentation of adjustments for items that are reclassified from other comprehensive income to net income in the statement where the components of net income and the components of other comprehensive income are presented. ASU No. 2011-05 was amended by ASU No. 2011-12, which defers the effective date for amendments to the presentation of reclassification of items out of accumulated other comprehensive income. To comply with the requirements of ASU No. 2011-05, we included Consolidated Statements of Comprehensive Income immediately following the Consolidated Statements of Operations. The adoption of ASU No. 2011-05 did not have any effect on our financial position, results of operations, or cash flows.

In May 2011, the FASB amended ASC 820, “Fair Value Measurements.” This amendment is intended to result in convergence between U.S. GAAP and International Financial Reporting Standards (“IFRS”) requirements for measurement of and disclosures about fair value. This guidance clarifies the application of existing fair value measurements and disclosures, and changes certain principles or requirements for fair value measurements and disclosures. The updated guidance is effective on a prospective basis for financial statements issued for interim and annual periods beginning after December 15, 2011. The adoption of this guidance effective January 1, 2012 did not have a material impact on our consolidated financial statements.

Note 3.         Inventories

Inventories, except for pub food, beverages and supplies, are stated at the lower of standard cost or market. Pub food, beverages and supplies are stated at the lower of cost or market.

We regularly review our inventories for the presence of obsolete product attributed to age, seasonality and quality. If our review indicates a reduction in utility below the product’s carrying value, we reduce the product to a new cost basis. We record the cost of inventory for which we estimate we have more than a twelve-month supply as a component of Intangible and other assets on our Consolidated Balance Sheets.
 
 
6

 
Inventories consisted of the following (in thousands):

   
June 30,
   
December 31,
 
   
2012
   
2011
 
Raw materials
  $ 2,670     $ 2,778  
Work in process
    3,167       2,829  
Finished goods
    3,569       2,128  
Packaging materials
    759       558  
Promotional merchandise
    784       967  
Pub food, beverages and supplies
    336       186  
    $ 11,285     $ 9,446  

Work in process is beer held in fermentation tanks prior to the filtration and packaging process.

Note 4.         Related Party Transactions

Note Payable
In connection with our merger with Kona Brewing Company in 2010 (the “KBC Merger”), we assumed an obligation for a promissory note payable (“Related Party Note”) to a counterparty that was a significant KBC shareholder and remains a shareholder of Craft Brew Alliance, Inc. The Related Party Note is secured by the equipment comprising a photovoltaic cell generation system (“photovoltaic system”) installed at our brewery located in Kailua-Kona, Hawaii. Accrued interest on the Related Party Note is due and payable monthly at a fixed interest rate of 4.75%, with monthly loan payments of $16,129. Any unpaid principal balance and unpaid accrued interest under the Related Party Note will be due and payable on November 15, 2014. The balance on the Related Party Note was $434,000 and $519,000 as of June 30, 2012 and December 31, 2011, respectively.

Transactions with Anheuser-Busch, LLC (“A-B”)
Transactions with A-B consisted of the following (in thousands):

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2012
   
2011
   
2012
   
2011
 
Gross sales to A-B
  $ 39,342     $ 37,433     $ 72,948     $ 66,947  
Margin fee paid to A-B, classified as a reduction of Sales
    482       740       935       1,902  
Sales to Fulton Street Brewery, LLC (“FSB”), through a contract brewing arrangement, classified in Sales(1)
      1,107         1,017         2,485         1,293  
Handling, inventory management, royalty and other fees paid to A-B, classified in Cost of sales
      116         138         230         274  
Amounts received from A-B for lost keg fees and forfeited deposits, included as a reduction of Property, equipment and leasehold improvements, net
        28           107           32           120  

 
(1)
We owned 42% of FSB prior to it becoming a wholly owned subsidiary of A-B in May 2011 and, accordingly, transactions with FSB are considered to be related party transactions in all periods.

 
7


Amounts due to or from A-B were as follows (in thousands):

   
June 30,
2012
   
December 31,
2011
 
Amounts due from A-B related to beer sales pursuant to the A-B distributor agreement
  $ 6,608     $ 8,310  
Amounts due from FSB related to beer sales pursuant to a contract brewing arrangement
    880       585  
Refundable deposits due to A-B
    (2,263 )     (1,746 )
Amounts due to A-B for services rendered
    (1,991 )     (2,482 )
Net amount due from A-B
  $ 3,234     $ 4,667  

Operating Leases
We lease our headquarters office space, restaurant and storage facilities located in Portland, land and certain equipment from two limited liability companies, both of whose members include our current Board Chair and a nonexecutive officer. Lease payments to these lessors were as follows (in thousands):

Three Months Ended June 30,
   
Six Months Ended June 30,
 
2012
   
2011
   
2012
   
2011
 
$ 31     $ 31     $ 62     $ 61  

We hold lease and sublease obligations for certain office space and the land underlying the brewery and pub location in Kona, Hawaii, with a company whose owners include a shareholder who owns more than 5% of our common stock and a nonexecutive officer. The sublease contracts expire on various dates through 2020, with an extension at our option for two five-year periods. Lease payments to this lessor were as follows (in thousands):

Three Months Ended June 30,
   
Six Months Ended June 30,
 
2012
   
2011
   
2012
   
2011
 
$ 100     $ 93     $ 199     $ 203  

Note 5.         Intangible and Other Assets

Intangible and other assets and the related accumulated amortization are as follows (in thousands):

   
June 30,
2012
   
December 31,
2011
 
Trademarks and domain name
  $ 14,429     $ 14,429  
                 
Recipes
    700       700  
                 
Distributor agreements
    2,200       2,200  
Accumulated amortization
    (587 )     (513 )
      1,613       1,687  
                 
Non-compete agreements
    440       540  
Accumulated amortization
    (154 )     (210 )
      286       330  
                 
Favorable contracts
    31       153  
Accumulated amortization
    (29 )     (147 )
      2       6  
                 
Other
    280       280  
Accumulated amortization
    (229 )     (223 )
      51       57  
      17,081       17,209  
                 
Promotional merchandise
    619       780  
    $ 17,700     $ 17,989  
 
 
8

 
Amortization expense was as follows (in thousands):

Three Months Ended June 30,
   
Six Months Ended June 30,
 
2012
   
2011
   
2012
   
2011
 
$ 64     $ 83     $ 128     $ 165  

Note 6.         Derivative Financial Instruments

Interest Rate Swap Contracts
Our risk management objectives are to ensure that business and financial exposures to risk that have been identified and measured are minimized using the most effective and efficient methods to reduce, transfer and, when possible, eliminate such exposures. Operating decisions contemplate associated risks and management strives to structure proposed transactions to avoid or reduce risk whenever possible.

We have assessed our vulnerability to certain business and financial risks, including interest rate risk associated with our variable-rate long-term debt. To mitigate this risk, we entered into a five-year interest rate swap contract with Bank of America, N.A. (“BofA”) with a total notional value of $9.0 million as of June 30, 2012 to hedge the variability of interest payments associated with our variable-rate borrowings under our Term Loan with BofA. Through this swap agreement, we pay interest at a fixed rate of 4.48% and receive interest at a floating-rate of the one-month LIBOR, which was 0.24% at June 30, 2012. Since the interest rate swap hedges the variability of interest payments on variable rate debt with similar terms, it qualifies for cash flow hedge accounting treatment. As of June 30, 2012, unrealized net losses of $252,000 were recorded in Accumulated other comprehensive loss (“OCI”) as a result of this hedge. The effective portion of the gain or loss on the derivative is reclassified into interest expense in the same period during which we record interest expense associated with the Term Loan. There was no hedge ineffectiveness recognized during the three or six months ended June 30, 2012 or 2011.

The interest rate swap contract is secured by substantially all of our personal property and by the real properties located at 924 North Russell Street, Portland, Oregon and 14300 NE 145th Street, Woodinville, Washington (“collateral”).

The fair value of our derivative instrument is as follows (in thousands):

Fair Value of Liability Derivative
 
   
June 30,
2012
   
December 31,
2011
 
Fair value of derivative financial instrument
  $ 405     $ 572  

The effect of our interest rate swap contract that is accounted for as a derivative instrument on our Consolidated Statements of Income was as follows (in thousands):

Derivatives in Cash
Flow Hedging
Relationships
 
Amount of Gain Recognized
in Accumulated OCI
(Effective Portion)
 
Location of Loss Reclassified
from Accumulated OCI into
Income (Effective Portion)
 
Amount of Loss Reclassified
from Accumulated OCI into
Income (Effective Portion)
 
               
Three Months
Ended June 30,
             
2012
  $ 93  
Interest expense
  $ 97  
2011
  $ 11  
Interest expense
  $ 101  
                   
Six Months
Ended June 30,
                 
2012
  $ 167  
Interest expense
  $ 193  
2011
  $ 112  
Interest expense
  $ 197  
 
 
9

 
See also Note 7.

Note 7.         Fair Value Measurements

Factors used in determining the fair value of our financial assets and liabilities are summarized into three broad categories:

 
·
Level 1 – quoted prices in active markets for identical securities as of the reporting date;
 
·
Level 2 – other significant directly or indirectly observable inputs, including quoted prices for similar securities, interest rates, prepayment speeds and credit risk; and
 
·
Level 3 – significant inputs that are generally less observable than objective sources, including our own assumptions in determining fair value.

The factors or methodology used for valuing securities are not necessarily an indication of the risk associated with investing in those securities.

Following are the disclosures related to our financial liability that is recorded at fair value on a recurring basis (in thousands):

Fair Value at June 30, 2012
 
Level 1
   
Level 2
   
Level 3
   
Total
 
Derivative financial instrument
  $ -     $ 405     $ -     $ 405  
                                 
Fair Value at December 31, 2011
                               
Derivative financial instrument
  $ -     $ 572     $ -     $ 572  

There were no changes to our valuation techniques during the six months ended June 30, 2012 or 2011.

We believe the carrying amounts of cash, accounts receivable, accounts payable and other accrued expenses are a reasonable approximation of the fair value of those financial instruments because of the nature of the underlying transactions and the short-term maturities involved.

Note 8.         Segment Results and Concentrations

Our Chief Operating Decision Maker monitors net sales and gross margins of our Beer Related operations and our Pubs operations. Beer Related operations include the brewing operations and related beer sales of our Widmer Brothers, Redhook and Kona beer brands, both domestically and internationally. Pubs operations include our pubs, some of which are located adjacent to our Beer Related operations, other merchandise sales and sales of our beers directly to customers. We do not track operating results beyond the gross margin level or our assets on a segment level.

 
10


Net sales, gross profit and gross margin by segment were as follows (dollars in thousands):

Three Months Ended June 30,
                 
2012
 
Beer
Related
   
Pubs
   
Total
 
Net sales
  $ 38,371     $ 5,893     $ 44,264  
Gross profit
  $ 12,444     $ 894     $ 13,338  
Gross margin
    32.4 %     15.2 %     30.1 %
                         
2011
                       
Net sales
  $ 36,010     $ 5,486     $ 41,496  
Gross profit
  $ 12,453     $ 1,005     $ 13,458  
Gross margin
    34.6 %     18.3 %     32.4 %

Six Months Ended June 30,
                 
2012
 
Beer
Related
   
Pubs
   
Total
 
Net sales
  $ 71,484     $ 11,279     $ 82,763  
Gross profit
  $ 23,358     $ 1,687     $ 25,045  
Gross margin
    32.7 %     15.0 %     30.3 %
                         
2011
                       
Net sales
  $ 63,321     $ 10,472     $ 73,793  
Gross profit
  $ 20,944     $ 1,742     $ 22,686  
Gross margin
    33.1 %     16.6 %     30.7 %

The segments use many of the same assets. For internal reporting purposes, we do not allocate assets by segment and, therefore, no asset by segment information is provided to our chief operating decision maker.

In preparing this financial information, certain expenses were allocated between the segments based on management estimates, while others were based on specific factors such as headcount. These factors can have a significant impact on the amount of gross profit for each segment. While we believe we have applied a reasonable methodology, assignment of other reasonable cost allocations to each segment could result in materially different segment gross profit.

Sales to wholesalers through the A-B distributor agreement were as follows as a percentage of sales:

Three Months Ended June 30,
   
Six Months Ended June 30,
 
2012
   
2011
   
2012
   
2011
 
81.7%     81.8%     80.8%     81.5%  

Receivables from A-B represented the following percentage of our accounts receivable balance:

June 30, 2012
   
December 31, 2011
 
58.5%     62.4%  

Note 9.         Significant Stock-Based Plan Activity and Stock-Based Compensation

Stock-Based Compensation Expense
Total stock-based compensation expense, recognized as a component of Selling, general and administrative expense on our Consolidated Statements of Income, was as follows (in thousands):

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2012
   
2011
   
2012
   
2011
 
Selling, general and administrative
  $ 177     $ 210     $ 311     $ 249  

At June 30, 2012, we had total unrecognized stock-based compensation expense of $1.8 million, which will be recognized over the weighted average remaining vesting period of 3.4 years.
 
 
11

 
Note 10.       Earnings Per Share

The following table reconciles shares used for basic and diluted earnings per share (“EPS”) and provides certain other information (in thousands):

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2012
   
2011
   
2012
   
2011
 
Shares used for basic EPS
    18,857       18,829       18,851       18,824  
Dilutive effect of stock-based awards
    74       116       70       112  
Shares used for diluted EPS
    18,931       18,945       18,921       18,936  
                                 
Stock-based awards not included in diluted per share calculations as they would be anti-dilutive
      109         61         78         52  
 
 
12

 
Item 2.  Management's Discussion and Analysis of Financial Condition and Results of Operations

This quarterly report on Form 10-Q includes forward-looking statements. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will,” “may,” “plan” and similar expressions or their negatives identify forward-looking statements, which generally are not historical in nature. These statements are based upon assumptions and projections that we believe are reasonable, but are by their nature inherently uncertain. Many possible events or factors could affect the Company’s future financial results and performance, and could cause actual results or performance to differ materially from those expressed, including those risks and uncertainties described in Part I, Item 1A. “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2011 (“2011 Annual Report”), and those described from time to time in our future reports filed with the Securities and Exchange Commission (the “SEC”). Caution should be taken not to place undue reliance on these forward-looking statements, which speak only as of the date of this quarterly report.

The following discussion and analysis should be read in conjunction with the Consolidated Financial Statements and Notes thereto included herein, as well as the audited Consolidated Financial Statements and Notes and Management’s Discussion and Analysis of Financial Condition and Results of Operations contained in our 2011 Annual Report. The discussion and analysis includes period-to-period comparisons of our financial results. Although period-to-period comparisons may be helpful in understanding our financial results, we believe that they should not be relied upon as an accurate indicator of future performance.

Overview

Craft Brew Alliance is the union of three unique pioneering craft brewers:

 
·
Redhook Ale Brewery founded by Gordon Bowker and Paul Shipman in 1981 in Seattle, Washington;
 
·
Widmer Brothers Brewery founded by brothers Kurt and Rob Widmer in 1984 in Portland, Oregon; and
 
·
Kona Brewing Co. founded by father and son team Cameron Healy and Spoon Khalsa in 1994 in Kona, Hawaii.

Since our formation, we have focused our business activities on satisfying consumers through the brewing, marketing and selling of high-quality craft beers in the United States. Today, as an independent craft brewer, we possess several distinct advantages, unique in the craft beer category. These advantages are rooted and leveraged through the combination of our innovative quality craft beers; the strength of our distinct, authentic brand portfolio; our seamless national distribution and national sales and marketing reach; our financial capabilities as a public company; our owned brew pubs; and our bi-coastal breweries.

We proudly brew our Widmer Brothers, Redhook and Kona beers in each of our three company-owned mainland production breweries that are located in Portsmouth, New Hampshire; Portland, Oregon, which is our largest brewery; and the Seattle suburb of Woodinville, Washington. Our brewery located in Kailua-Kona, Hawaii brews our Kona branded beers. We also own and operate a small manual style brewery, primarily used for small batch production and innovative brews, at the Rose Quarter in Portland, Oregon.

We sell our beers primarily to wholesalers via a Master Distributor Agreement (the “A-B Distributor Agreement”) with Anheuser-Busch, LLC (“A-B”). Redhook and Widmer Brothers beers are distributed in all 50 states and Kona beers are distributed in 31 states. Separate from our A-B wholesalers, we maintain an independent sales and marketing organization complete with resources across the key functions of brand management, field marketing, field sales, and national retail sales.

We operate in two segments: Beer Related operations and Pubs. Beer Related operations include the brewing and sale of craft beers from our five breweries, both domestically and internationally. Pubs operations primarily include our five pubs, four of which are located adjacent to our Beer Related operations, other merchandise sales, and sales of our beers directly to customers.
 
 
13

 
New Brands and Packaging
Omission Beer is a new brand of craft beers specially crafted to remove gluten that includes two styles: Omission Lager and Omission Pale Ale. These beers are brewed with traditional beer ingredients, including malted barley, and have flavor profiles that consumers would expect from lagers and pale ales. Our proprietary brewing process, which allows us to reduce the gluten levels to well below the widely accepted international gluten-free standard of 20 parts per million for food and beverages, is unique to Omission Beer.

In March and April 2012, we began offering Kona Longboard Island Lager and Redhook Long Hammer IPA, respectively, in 12 oz. cans to our customers on a national basis. These new packages allow Kona Brewing and Redhook fans to enjoy our craft beers during more occasions – especially those where glass bottles typically are not the best option, such as on the beach, in the ballpark or at the pool.
 
Results of Operations
 
Following is a summary of our financial results:
 
Six Months
Ended
June 30,
 
Net Sales
 
Net
Income
   
Number of
Barrels
Sold
 
2012
 
$
82.8 million
 
$
1.3 million
     
360,400
 
2011
 
$
73.8 million
 
$
8.2 million
(1)    
339,000
 
 
(1)
Includes the one-time gain on sale of Fulton Street Brewery, LLC of $6.5 million, net of tax.

The following table sets forth, for the periods indicated, certain information from our Consolidated Statements of Income expressed as a percentage of net sales(1):

   
Three Months Ended
June 30,
   
Six Months Ended
June 30,
 
   
2012
   
2011
   
2012
   
2011
 
Sales
    107.4 %     108.1 %     107.7 %     108.2 %
Less excise tax
    (7.4 )     (8.1 )     (7.7 )     (8.2 )
Net sales
    100.0       100.0       100.0       100.0  
Cost of sales
    69.9       67.6       69.7       69.3  
Gross profit
    30.1       32.4       30.3       30.7  
Selling, general and administrative expenses
    27.6       25.7       27.3       27.0  
Operating income
    2.5       6.7       3.0       3.7  
Income from equity method investment
    -       0.8       -       0.9  
Gain on sale of Fulton Street Brewery, LLC
    -       25.1       -       14.1  
Interest expense
    (0.4 )     (0.6 )     (0.4 )     (0.7 )
Interest income and other, net
    -       -       -       -  
Income before income taxes
    2.1       32.0       2.6       18.0  
Income tax provision
    0.9       12.3       1.0       6.9  
Net income
    1.3 %     19.7 %     1.5 %     11.1 %

(1)  
Percentages may not add due to rounding.
 
 
14

 
Segment Information
Net sales, gross profit and gross margin information by segment was as follows (dollars in thousands):

Three Months Ended June 30,
                 
2012
 
Beer
Related
   
Pubs
   
Total
 
Net sales
  $ 38,371     $ 5,893     $ 44,264  
Gross profit
  $ 12,444     $ 894     $ 13,338  
Gross margin
    32.4 %     15.2 %     30.1 %
                         
2011
                       
Net sales
  $ 36,010     $ 5,486     $ 41,496  
Gross profit
  $ 12,453     $ 1,005     $ 13,458  
Gross margin
    34.6 %     18.3 %     32.4 %

Six Months Ended June 30,
                 
2012
 
Beer
Related
   
Pubs
   
Total
 
Net sales
  $ 71,484     $ 11,279     $ 82,763  
Gross profit
  $ 23,358     $ 1,687     $ 25,045  
Gross margin
    32.7 %     15.0 %     30.3 %
                         
2011
                       
Net sales
  $ 63,321     $ 10,472     $ 73,793  
Gross profit
  $ 20,944     $ 1,742     $ 22,686  
Gross margin
    33.1 %     16.6 %     30.7 %

Sales by Category
The following tables set forth a comparison of sales by category (dollars in thousands):

   
Three Months Ended June 30,
   
Dollar
       
Sales by Category
 
2012
   
2011
   
Change
   
% Change
 
A-B and A-B related
  $ 38,860     $ 36,693     $ 2,167       5.9 %
Contract brewing and beer related(1)
    2,805       2,670       135       5.1 %
Excise taxes
    (3,294 )     (3,353 )     59       (1.8 )%
Net beer related sales
    38,371       36,010       2,361       6.6 %
Pubs(2)
    5,893       5,486       407       7.4 %
Net sales
  $ 44,264     $ 41,496     $ 2,768       6.7 %
 
   
Six Months Ended June 30,
   
Dollar
       
Sales by Category
 
2012
   
2011
   
Change
   
% Change
 
A-B and A-B related
  $ 72,013     $ 65,045     $ 6,968       10.7 %
Contract brewing and beer related(1)
    5,878       4,292       1,586       37.0 %
Excise taxes
    (6,407 )     (6,016 )     (391 )     6.5 %
Net beer related sales
    71,484       63,321       8,163       12.9 %
Pubs(2)
    11,279       10,472       807       7.7 %
Net sales
  $ 82,763     $ 73,793     $ 8,970       12.2 %

 
(1)
Beer related includes international beer sales.
 
(2)
Pubs sales include sales of promotional merchandise and sales of beer directly to customers.
 
 
15

 
Shipments by Category
Shipments by category were as follows (in barrels):

Three Months
Ended June 30,
 
2012
Shipments
   
2011
Shipments
   
Increase
(Decrease)
   
%
Change
   
Change in
Depletions(1)
 
A-B and A-B related
    172,300       173,000       (700 )     (0.4 )%     3 %
Contract brewing and beer related(2)
    15,300       15,000       300       2.0 %        
Pubs
    2,900       3,100       (200 )     (6.5 )%        
Total
    190,500       191,100       (600 )     (0.3 )%        

Six Months
Ended June 30,
 
2012
Shipments
   
2011
Shipments
   
Increase
(Decrease)
   
%
Change
   
Change in
Depletions(1)
 
A-B and A-B related
    322,600       309,900       12,700       4.1 %     5 %
Contract brewing and beer related(2)
    32,500       23,600       8,900       37.7 %        
Pubs
    5,300       5,500       (200 )     (3.6 )%        
Total
    360,400       339,000       21,400       6.3 %        
 
 
(1)
Change in depletions reflects the year-over-year change in barrel volume sales of beer by wholesalers to retailers.
 
(2) 
Contract brewing and beer related includes international shipments of our beers.

The increases in sales to A-B and A-B related in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were primarily due to higher selling prices for our beers, and a shift in product mix towards bottle and high-end product, both of which carry a higher price per unit. The increase in the six-month period was also due to an increase in volume. Gross sales in both periods were also favorably impacted by a decrease in the per barrel fee associated with sales to A-B as a result of an amendment to our A-B Distributor Agreement in 2011. Our savings from the May 2011 amendment to the A-B Distributor Agreement approximated $0.3 million and $1.2 million, respectively, for the three and six-month periods ended June 30, 2012. Increases in sales related to the amendment to the A-B Distributor Agreement in future periods may differ from these amounts due to the level, timing and geographic distribution of our shipments to A-B.

The increases in contract brewing and beer related sales in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were due to increases in shipments under a three-year contract brewing arrangement with FSB, which began production in the first quarter of 2011.

Pubs sales increased in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011, primarily due to increased guest counts and pricing in certain markets.

Excise taxes were relatively unchanged in the three-month period ended June 30, 2012 compared to the same period of 2011 as the volume of shipments was relatively unchanged. The increase in excise taxes in the six-month period ended June 30, 2012 compared to the same period of 2011 was due to higher shipments in the first quarter of 2012 compared to the same period of the prior year.

While the craft beer segment experienced growth in shipment volume in the three-month period ended June 30, 2012 compared to the same period in 2011, our shipment volumes were relatively unchanged. This was the result of differences in timing of significant programs, timing of implementing strategic pricing initiatives in key markets and a more competitive on-premise draft channel. In addition, the general timing of shipments contributed to our relatively flat results for the second quarter of 2012 compared to the second quarter of 2011. The increase in volume in the six-month period ended June 30, 2012 compared to the same period of 2011 was primarily driven by our increased sales and marketing efforts and new brand and package introductions.
 
 
16

 
Shipments by Brand
The following table sets forth a comparison of shipments by brand (in barrels):

Three Months
Ended June 30,
 
2012
Shipments
   
2011
Shipments
   
Increase
(Decrease)
   
%
Change
   
Change in
Depletions
 
Widmer Brothers
    67,200       74,200       (7,000 )     (9.4 )%     (8 )%
Kona
    59,400       53,500       5,900       11.0 %     19 %
Redhook
    49,400       49,400       -       0.0 %     2 %
Total(1)
    176,000       177,100       (1,100 )     (0.6 )%     3 %

Six Months
Ended June 30,
 
2012
Shipments
   
2011
Shipments
   
Increase
(Decrease)
   
%
Change
   
Change in
Depletions
 
Widmer Brothers
    127,700       136,600       (8,900 )     (6.5 )%     (7 )%
Kona
    107,800       90,600       17,200       19.0 %     24 %
Redhook
    93,800       89,500       4,300       4.8 %     4 %
Total(1)
    329,300       316,700       12,600       4.0 %     5 %

 
(1)
Total shipments by brand include international shipments and exclude shipments produced under our contract brewing arrangements.

The decreases in our Widmer Brothers brand shipments in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were primarily due to pressure on our Hefeweizen beer which is experiencing competition from large, multi-national wheat beer competitors. Partially offsetting these decreases has been the success of our focus on the core and other Widmer Brothers brands, which is fueling broader awareness of the overall Widmer Brothers brand.

The increases in our Kona brand shipments in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were due to the success of our Kona variety packs and the increased velocity of our Kona flagship, Longboard Lager, in existing markets. We continue to successfully introduce our Kona beers to new markets, which has been contributing to the brand’s shipment growth. The introduction of our Kona beer in cans in March 2012 also contributed to the increase.

The increase in our Redhook brand shipments in the six-month period ended June 30, 2012 compared to the same period of 2011 was the result of our investments in new packaging, brand introductions and marketing initiatives. For the three-month period ended June 30, 2012 compared to the same period of 2011, our Redhook shipments were flat, primarily as a result of higher pricing in key markets.

Shipments by Package
The following table sets forth a comparison of our shipments by package, excluding private label shipments produced under our contract brewing arrangements (in barrels):

Three Months   2012     2011  
Ended June 30,  
Shipments
   
% of Total
   
Shipments
   
% of Total
 
Draft
    55,800       31.7 %     59,700       33.7 %
Bottle
    120,200       68.3 %     117,400       66.3 %
Total
    176,000       100.0 %     177,100       100.0 %

Six Months  
2012
   
2011
 
Ended June 30,  
Shipments
   
% of Total
   
Shipments
   
% of Total
 
Draft
    109,400       33.2 %     114,000       36.0 %
Bottle
    219,900       66.8 %     202,700       64.0 %
Total
    329,300       100.0 %     316,700       100.0 %

The shift in package mix from draft to bottle in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 was primarily the result of the increase in volumes on our Kona bottle beer and lower volumes on our Hefeweizen draft beer. There is also increased general competition across the industry for on-premise draft sales as the large, multi-national brewers enter the craft beer segment.
 
 
17

 
Cost of Sales
Cost of sales includes purchased raw materials, direct labor, overhead and shipping costs.
 
Information regarding cost of sales was as follows (dollars in thousands):

   
Three Months Ended June 30,
   
Dollar
       
   
2012
   
2011
   
Change
   
% Change
 
Beer Related
  $ 25,927     $ 23,557     $ 2,370       10.1 %
Pubs
    4,999       4,481       518       11.6 %
Total
  $ 30,926     $ 28,038     $ 2,888       10.3 %

   
Six Months Ended June 30,
   
Dollar
       
   
2012
   
2011
   
Change
   
% Change
 
Beer Related
  $ 48,126     $ 42,377     $ 5,749       13.6 %
Pubs
    9,592       8,730       862       9.9 %
Total
  $ 57,718     $ 51,107     $ 6,611       12.9 %

The increases in Beer Related cost of sales in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were due to the increase in shipments in the six-month period discussed above, as well as the mix shift from draft to bottle as the per barrel equivalent cost of bottle is more than draft, in both the three and six-month periods. In addition, increased distribution costs, including offsite storage and fuel, and higher grain prices, primarily barley, contributed to the increases in both the three and six-month periods.

The increases in Pubs cost of sales in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were primarily due to the increase in guest counts noted above, as well as increased labor, food and beverage costs in certain markets.

Gross Profit
Information regarding gross profit was as follows (dollars in thousands):

   
Three Months Ended June 30,
   
Dollar
       
   
2012
   
2011
   
Change
   
% Change
 
Beer Related
  $ 12,444     $ 12,453     $ (9 )     (0.1 )%
Pubs
    894       1,005       (111 )     (11.0 )%
Total
  $ 13,338     $ 13,458     $ (120 )     (0.9 )%

   
Six Months Ended June 30,
   
Dollar
       
   
2012
   
2011
   
Change
   
% Change
 
Beer Related
  $ 23,358     $ 20,944     $ 2,414       11.5 %
Pubs
    1,687       1,742       (55 )     (3.2 )%
Total
  $ 25,045     $ 22,686     $ 2,359       10.4 %

Gross profit as a percentage of net sales, or gross margin, was as follows:

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2012
   
2011
   
2012
   
2011
 
Beer Related
    32.4 %     34.6 %     32.7 %     33.1 %
Pubs
    15.2 %     18.3 %     15.0 %     16.6 %
Total
    30.1 %     32.4 %     30.3 %     30.7 %

Beer related gross profit in the three-month period ended June 30, 2012 compared to the same period of 2011 was relatively flat due to the decrease in shipment volume discussed above and lower gross margin rate, offset by an increase in pricing, a shift in mix to our higher-end craft beers and a decrease in margin fee paid to A-B. The decline in gross margin rate was the result of higher distribution and grain costs, and lower fixed cost absorption as a result of producing fewer barrels of beer. The increase in gross profit in the six-month period ended June 30, 2012 compared to the same period of 2011 was due to an increase in shipment volume discussed above, partially offset by a decline in gross margin rate. The decline in the gross margin rate was primarily due to higher distribution and grain costs, partially offset by improved brewery performance, increased capacity utilization and a shift in mix to our higher-end beers. The decreases in Pubs gross profit in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were primarily due to increases in labor, food and beverage costs, partially offset by increases in pricing.
 
 
18

 
Total approximate capacity utilization is calculated by dividing total shipments by the approximate working capacity and was as follows:

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2012
   
2011
   
2012
   
2011
 
Capacity utilization
    84.7 %     84.1 %     80.1 %     74.6 %

Each period’s total capacity is calculated using the product mix actually experienced in the specific period, which causes variances in total capacity from period to period, exclusive of changes to brewing equipment. Working capacity is the theoretical maximum output of all of our breweries and is based on running each of our facilities 24 hours-per-day, seven days-per-week with full batches for each beer brewed. Working capacity does not take into account demand fluctuations due to seasonality, the perishability of beer, or product mix evolving in favor of higher-end, lower volume brands. Considering these constraints, capacity utilization is unlikely to exceed approximately 85% of working capacity in a given period.

Our increased capacity utilization in the six-month period ended June 30, 2012 compared to the same period of 2011 was the result of increased production of our core beers discussed above and increased production of beers under contract brewing arrangements. During the second quarter of 2012, we added additional fermentation vessels to our breweries which we expect will increase the combined capacity of our production breweries from approximately 900,000 barrels per year to approximately 1,090,000 barrels per year when put into service by the end of 2012.

Selling, General and Administrative Expenses
Selling, general and administrative expenses (“SG&A”) include compensation and related expenses for our sales and marketing activities, management, legal and other professional and administrative support functions.

Information regarding SG&A was as follows (dollars in thousands):

   
Three Months Ended June 30,
   
Dollar
       
   
2012
   
2011
   
Change
   
% Change
 
    $ 12,222     $ 10,670     $ 1,552       14.5 %
As a % of net sales
    27.6 %     25.7 %                

   
Six Months Ended June 30,
   
Dollar
       
   
2012
   
2011
   
Change
   
% Change
 
    $ 22,595     $ 19,959     $ 2,636       13.2 %
As a % of net sales
    27.3 %     27.0 %                

The increases in SG&A for the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were primarily due to increases in labor costs with the expansion of our national footprint and the absence in the second quarter of 2012 of a reimbursement of legal fees received in the second quarter of 2011 related to the sale of FSB. These increases were partially offset by lower packaging design and development costs.
 
 
19

 
Income from Equity Method Investment
Income from equity method investment included our share of Fulton Street Brewery, LLC’s (“FSB”) net income through the date of sale in May 2011.

Gain on Sale of Fulton Street Brewery, LLC (“FSB”)
Our pre-tax gain on the sale of FSB totaled $10.4 million, which resulted from proceeds of $16.3 million less our investment of $5.9 million.

Interest Expense
Information regarding interest expense was as follows (dollars in thousands):

   
Three Months Ended June 30,
   
Dollar
       
   
2012
   
2011
   
Change
   
% Change
 
Interest expense
  $ 165     $ 260     $ (95 )     (36.5 )%
   
 
Six Months Ended June 30,
   
Dollar
         
      2012       2011    
Change
   
% Change
 
Interest expense
  $ 331     $ 542     $ (211 )     (38.9 )%

   
Three Months Ended June 30,
   
Six Months Ended June 30,
 
   
2012
   
2011
   
2012
   
2011
 
Average debt outstanding
  $ 13,524     $ 23,709     $ 13,612     $ 25,458  
Average interest rate
    2.02 %     2.69 %     2.02 %     2.71 %

The decreases in interest expense in the three and six-month periods ended June 30, 2012 compared to the same periods of 2011 were due to lower average outstanding borrowings and lower average interest rates. The average interest rate shown in the above table represents cash interest, exclusive of our interest rate swap. The decreases in average outstanding borrowings were primarily the result of using a portion of the proceeds from the sale of FSB in May 2011 to repay the $8.8 million outstanding on our line of credit and $4.2 million outstanding related to capital leases.

Income Tax Provision
Our effective income tax rate was 40.5% for the first six months of 2012 and 38.5% in the first six months of 2011. The effective income tax rates reflect the impact of non-deductible expenses, primarily meals and entertainment expenses, state and local taxes, and tax credits.

Liquidity and Capital Resources

We have required capital primarily for the construction and development of our production breweries, to support our expansion and growth plans and to fund our working capital needs. Historically, we have financed our capital requirements through cash flow from operations, bank borrowings and the sale of common and preferred stock. We anticipate meeting our obligations for the twelve months beginning July 1, 2012 primarily from cash flows generated from operations. In addition, we may borrow under our line of credit facility as the need arises. Capital resources available to us at June 30, 2012 included $5.4 million of cash and $22.0 million available under our line of credit facility.

We had $5.4 million and $795,000 of cash at June 30, 2012 and December 31, 2011, respectively. At June 30, 2012, we had working capital of $3.4 million compared to working capital of $2.3 million at December 31, 2011. Our debt as a percentage of total capitalization (total debt and common shareholders’ equity) was 11.2% and 11.7% at June 30, 2012 and December 31, 2011, respectively.
 
 
20

 
A summary of our cash flow information was as follows (dollars in thousands):

   
Six Months Ended
June 30,
 
   
2012
   
2011
 
Cash flows provided by operating activities
  $ 9,056     $ 3,623  
Cash flows provided by (used in) investing activities
    (4,123 )     11,430  
Cash flows used in financing activities
    (293 )     (8,743 )
Increase in cash
  $ 4,640     $ 6,310  

Cash provided by operating activities of $9.1 million in the first six months of 2012 resulted from our net income of $1.3 million, net non-cash expense of $4.5 million and changes in our operating assets and liabilities as discussed in more detail below.

Accounts receivable, net, decreased $2.0 million to $11.3 million at June 30, 2012 compared to $13.3 million at December 31, 2011. This decrease was primarily due to a $1.7 million decrease in our receivable from A-B, which totaled $6.6 million at June 30, 2012. Historically, we have not had collection problems related to our accounts receivable.

Inventories increased $1.9 million to $11.3 million at June 30, 2012 compared to $9.4 million at December 31, 2011, primarily to support an increase in shipment volume.

Accounts payable increased $3.2 million to $14.2 million at June 30, 2012 compared to $11.0 million at December 31, 2011, primarily due to increased inventory purchases to support our increased level of sales, partially offset by a $93,000 decrease in the portion of our payable to A-B that is included in Accounts payable, which totaled $1.3 million at June 30, 2012.

As of June 30, 2012, we had the following net operating loss carryforwards (“NOLs”) available to offset payment of future income taxes:

 
·
federal NOLs of $1.2 million, or $423,000 tax-effected; and
 
·
state NOLs of $94,000 tax-effected.

We anticipate that we will utilize these remaining NOLs in the near future and, accordingly, once utilized, we will be required to satisfy our income tax obligations with cash.

Capital expenditures of $4.6 million in the first six months of 2012 were primarily for capacity, efficiency and cooperage purposes. For all of 2012, we anticipate capital expenditures of approximately $8.5 million to $9.5 million primarily for investments in capacity and efficiency.

We have a loan agreement (as amended, the “Loan Agreement”) with BofA, which is presently comprised of a $22.0 million revolving line of credit (“Line of Credit”), including provisions for cash borrowings and up to $2.5 million notional amount of letters of credit, and a $12.0 million term loan (“Term Loan”). We may draw upon the Line of Credit for working capital and general corporate purposes. At June 30, 2012, we had no borrowings outstanding under the Line of Credit and we were in compliance with the financial covenants associated with the Loan Agreement.

Critical Accounting Policies and Estimates

Our financial statements are based upon the selection and application of significant accounting policies that require management to make significant estimates and assumptions. Judgments and uncertainties affecting the application of these policies may result in materially different amounts being reported under different conditions or using different assumptions. Our estimates are based upon historical experience, market trends and financial forecasts and projections, and upon various other assumptions that management believes to be reasonable under the circumstances at various points in time. Actual results may differ, potentially significantly, from these estimates.
 
 
21

 
Our critical accounting policies, as described in our 2011 Annual Report, relate to goodwill, other intangible assets, long-lived assets, refundable deposits on kegs, revenue recognition and income taxes. There have been no changes to our critical accounting policies since December 31, 2011.

Seasonality

Our sales generally reflect a degree of seasonality, with the first and fourth quarters historically exhibiting low sales levels relative to the second and third quarters. Accordingly, our results for any particular quarter are not likely to be indicative of the results to be achieved for the full year.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have, or are reasonably likely to have, a material current or future effect on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

Recent Accounting Pronouncements

See Note 2 of Notes to Consolidated Financial Statements included in Part I, Item 1 of this Form 10-Q.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk

There have been no material changes in our reported market risks and risk management policies since the filing of our 2011 Annual Report on Form 10-K, which was filed with the SEC on March 14, 2012.

Item 4.  Controls and Procedures

Disclosure Controls and Procedures
Our management, including our Chief Executive Officer and our Chief Financial Officer, carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Exchange Act Rule 13a-15(e) or 15d-15(e)) under the Securities Exchange Act of 1934 (“Exchange Act”) as of the end of the period covered by this Report. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this report, disclosure controls and procedures were effective to ensure that information required to be disclosed in the reports filed or submitted by us under the Exchange Act is recorded, processed, summarized and reported within the time periods specified by the SEC’s rules and forms and that such information is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures. While reasonable assurance is a high level of assurance, it does not mean absolute assurance. Disclosure controls and internal control over financial reporting cannot prevent or detect all errors, misstatements or fraud. In addition, the design of a control system must recognize that there are resource constraints, and the benefits associated with controls must be proportionate to their costs.

Changes in Internal Control Over Financial Reporting
During the second quarter of 2012, no changes in our internal control over financial reporting were identified in connection with the evaluation required by Exchange Act Rule 13a-15 or 15d-15 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II -  OTHER INFORMATION

Item 1A. Risk Factors

There have been no changes in our reported risk factors and no new risk factors have been identified since the filing of our 2011 Annual Report on Form 10-K, which was filed with the SEC on March 14, 2012.
 
 
22

 
Item 6.  Exhibits

The following exhibits are filed herewith and this list is intended to constitute the exhibit index:

Amendment to A-B Master Distributor Agreement dated May 11, 2012
Certification of Chief Executive Officer of Craft Brew Alliance, Inc. pursuant to Exchange Act Rule 13a-14(a)
Certification of Chief Financial Officer of Craft Brew Alliance, Inc. pursuant to Exchange Act Rule 13a-14(a)
Certification pursuant to Exchange Act Rule 13a-14(b) and 18 U.S.C. Section 1350
Press Release dated August 9, 2012
101.INS*
XBRL Instance Document
101.SCH*
XBRL Taxonomy Extension Schema Document
101.CAL*
XBRL Taxonomy Extension Calculation Linkbase Document
101.LAB*
XBRL Taxonomy Extension Label Linkbase Document
101.PRE*
XBRL Taxonomy Extension Presentation Linkbase Document
   
*
Pursuant to Rule 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, or Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections.
 
 
23

 
SIGNATURE
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 
CRAFT BREW ALLIANCE, INC.
 
     
August 9, 2012
BY:     /s/ Joseph K. O’Brien
 
 
Joseph K. O’Brien
 
 
Controller and Chief Accounting Officer
 
 
 
24

XNAS:BREW Craft Brew Alliance Inc Quarterly Report 10-Q Filling

Craft Brew Alliance Inc XNAS:BREW Stock - Get Quarterly Report SEC Filing of Craft Brew Alliance Inc XNAS:BREW stocks, including company profile, shares outstanding, strategy, business segments, operations, officers, consolidated financial statements, financial notes and ownership information.

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XNAS:BREW Craft Brew Alliance Inc Quarterly Report 10-Q Filing - 6/30/2012
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