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2014/9/5
By Ciara Linnane, MarketWatch Starbucks is planning to expand its store format in fiscal 2015 with the launch of smaller, express stores aimed at busy commuters and premium coffee stores aimed at true coffee aficionados.
Sign-up for Starbucks to expand premium coffee stores, open tasting room investment picks
Starbucks Coffee Company (NASDAQ:SBUX) today announced the expansion of the company’s store formats and evolution of their customer experience segmentation in FY15 with the launch of a one-of-a-kind, interactive Starbucks Reserve™ Roastery and Tasting Room dedicated to roasting, coffee education and increased availability of their fast-growing, highly successful small-lot Starbucks Reserve® coffees.
Sign-up for Starbucks Accelerates Growth of Multiple Diversified Store Formats and Debuts Iconic Premium Coffee Retail and Roastery Experience investment picks

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