U.S. companies are struggling to keep pace with their customers’ “always
on” nature and greater use of digital channels, according to new
research from Accenture (NYSE:ACN). As a result, the “Switching Economy”
– the potential revenue up for grabs in the U.S. market due to changes
in consumer spending patterns and switching rates – has swelled to $1.6
trillion, a 29 percent increase since 2010.
for U.S. “Switching Economy” Up 29 Percent since 2010 as Companies Struggle to Keep Up with the Nonstop Customer, Finds Accenture investment picks