The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS
Technology revealed today their global figures for mobile advertising
revenue which soared a massive 92 percent to $19.3bn (€14.6bn) in 2013
from $10.1bn (€7.6bn) in 2012, confirming the adoption of mobile as an
essential element of the marketer’s toolkit.
for Global Mobile Advertising Revenue Hits $19.3 Billion (€14.6 Billion) in 2013 Nearly Doubling from Previous Year, According to IAB, IAB Europe and IHS investment picks