LONDON--U.K. advertising giant WPP PLC (WPP.LN) is beefing up its digital capabilities by taking a stake of up to 19.9% in the U.S. Internet audience measurement company comScore Inc. (SCOR).
WPP said Thursday that its research arm Kantar and comScore will cooperate to measure the effectiveness of campaigns and WPP will offer to buy up to 15.45% of comScore through a tender offer with an offering price of $46.13 per share.
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