According to a new report by Forbes Insights, in association with Rocket
Fuel and Spencer Stuart, "Data-Driven Insights Are Only Part of the
Journey: Today's Best CMOs Take Action," 90% of CEOs and CMOs say their
marketing efforts meet or exceed expectations.
for Big Data Provides Most Compelling Opportunities for Improvement in Marketing, According to New Study by Forbes Insights, Rocket Fuel, and Spencer Stuart investment picks