According to a new report by Forbes Insights, in association with Rocket
Fuel and Spencer Stuart, "Data-Driven Insights Are Only Part of the
Journey: Today's Best CMOs Take Action," 90% of CEOs and CMOs say their
marketing efforts meet or exceed expectations.
for 2014/11/20 - Big Data Provides Most Compelling Opportunities for Improvement in Marketing, According to New Study by Forbes Insights, Rocket Fuel, and Spencer Stuart investment picks