(NYSE:MANU) Manchester United has today announced that its 2014 Tour, presented by Aon, will take place in the United States. The team will visit a number of destinations in the country as they look to prepare for the 2014/15 season.
This will be the team’s first visit to North America following two successful back-to-back tours in 2010 and 2011.
Full details of Tour 2014 will be announced in the coming weeks.
Manchester United Group Managing Director, Richard Arnold, said: “I’m delighted to announce that the team will be returning to the USA for our 2014 Tour, presented by Aon.
“Since the Club’s last visit in 2011, the appeal of football in America has grown rapidly. NBC reported that this season’s Barclays Premier League opening weekend saw the average viewership rise by 78% from the 2012/13 season*, with Manchester United’s match against Swansea being the most-watched game.”
“Manchester United has over eight million followers in the United States and the 2014 Tour presents an exciting opportunity for these fans to get up close to the club they love.”
Aon is the Presenting Partner of Manchester United’s 2014 Tour, offering its expertise in risk management, insurance, reinsurance brokerage and human resources solutions.
Greg Case, President and Chief Executive Officer of Aon, said, “We are delighted that our partner Manchester United will be playing in the US for the Club’s Tour 2014, presented by Aon. The U.S. market is very important for Manchester United and Aon, and as the Tour’s ‘Presenting Partner’, this is a tremendous opportunity for our colleagues to create greater understanding of the value we provide for clients so they can enhance economic and human possibility for their companies and employees across the country.”
*NBC Sports Group, 20th August 2013
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
Manchester United in America
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