Pitney Bowes, Inc. (NYSE:PBI) today announced that technology research firm Gartner has named the company a market leader in the first publishing of Gartner’s Magic Quadrant for Customer Communications Management (CCM) Software. Pitney Bowes is one of only four vendors placed in the Leaders quadrant for its EngageOne Communication Suite out of a field of 15 technology providers in the space.
According to Gartner, CCM software enables organizations to create, personalize and deliver communications to customers more effectively via any output channel. Prospective buyers should use this Magic Quadrant – Gartner’s first on this topic – as a starting point when shortlisting providers.
To read the full report, visit pb.com/ccmsoftware.
“We believe this recognition is a testament to the market size, scalability and global reach of the Pitney Bowes EngageOne Communication Suite,” said Jay Bourland, Senior Vice President and General Manager, Composition and Interaction for Pitney Bowes, Inc. “We are committed to continuously improving our global solutions against a backdrop of emerging social, mobile and local platforms and technologies.”
The Pitney Bowes EngageOne Communication Suite has a modular architecture for seamless integration with existing platforms, systems and databases. It enables organizations to gain a more complete and accurate 360-degree view of each customer and efficiently produces targeted, personalized communications. From user-friendly, collaborative content and design tools, to real-time interaction optimization, Pitney Bowes EngageOne enhances interactions across all digital, print and mobile channels. Its customer self-service capabilities include online bill pay and instant access to account data and documents. Most importantly, the solution features a powerful, single-server engine that helps organizations streamline production of every type of communication from high-volume billing and statements, to interactive correspondence such as insurance estimates of benefits, to on-demand documents such as financial services new-account documentation.
Gartner defines companies in the Leaders Quadrant as those who have scale in terms of market presence and size. “Leaders” have momentum in the CCM Software sector and significant market share based on a solid CCM Software product or family of products. The report cites “Leaders” as high-viability technology providers who have a global presence and are recognized as major vendors in the CCM Software market and are also well positioned with their current product portfolio and likely to continue delivering leading products.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. Many of the company’s solutions are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email and mobile applications. Pitney Bowes: Every connection is a new opportunity™. www.pb.com.
PCTags: Gartner, Pitney Bowes, Magic Quadrant, software, customer communications management
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